Creative Strategist for UK E-Commerce Brand

Creative Strategist - UK E-Commerce Brand
Location:
Remote

Working Hours:
Monday to Friday, 9:00 AM 5:00 PM UK GMT (minimum 4 hours overlap)

Contract Type:
Independent contractor

Language:
English only

About Purolabs
Purolabs is a fast-growing DTC supplements brand based in the UK with over 350,000 happy customers.

We create clean, science-backed supplements that actually work - no fillers, no nasties, just real results.

Featured in Vogue, Women's Health, and Evening Standard, our UK-made products are trusted by health-conscious people who refuse to compromise on quality.

The Role
We're looking for a Creative Strategist who lives and breathes performance marketing and creative. You're equal parts strategic thinker and compelling copywriter - someone who owns the creative vision behind our paid social campaigns while writing the scripts, briefs, and copy that bring them to life.

This isn't just about pretty ads - it's about understanding customer pain points, crafting messages that resonate, and driving real growth through performance-focused creative that converts. You should be the kind of person who obsesses over hook rates, studies competitor ads for fun, and gets genuinely excited when you crack a winning angle.

What You'll Be Doing
Strategy & Planning

• Develop end-to-end creative strategies aligned with customer acquisition targets
• Conduct competitor analysis and trend research to keep our creative cutting-edge
• Map out creative testing roadmaps and campaign calendars

Copywriting & Content Creation

• Write compelling direct-response copy, UGC scripts, and ad copy for Meta and TikTok
• Craft hooks, CTAs, and messaging that convert browsers into buyers
• Develop copy for landing pages, email campaigns, and marketing materials
• Translate complex supplement science into clear, benefit-driven messaging

Production & Collaboration

• Create detailed creative briefs for designers and video editors
• Collaborate with our graphic designers and marketing team
• Manage the creative production pipeline from ideation to launch

Performance & Optimisation

• Analyse creative performance metrics including CTR, CPA, hook rate, conversion rate, and ROAS
• Implement A/B testing and rapid iteration based on data insights
• Present weekly performance reports with actionable recommendations

Essential Experience
What We're Looking For

• 2+ years of proven experience in creative strategy and copywriting for DTC brands
• Strong portfolio demonstrating successful paid social campaigns with measurable results
• Significant experience writing scripts for UGC creators, Meta ads, and TikTok ads
• Deep understanding of marketing psychology, emotional triggers, and conversion copywriting
• Data-driven mindset with ability to turn metrics into actionable creative insights
• Exceptional communication skills and obsessive attention to detail

Technical Requirements

• Expert-level copywriting for performance marketing
• Proficiency with Meta Ads Manager and TikTok Ads Manager
• Available during UK working hours (9am-5pm GMT) with minimum 4-hour overlap daily
• Fluent English (written and spoken) - all application materials must be in English

Bonus Points

• Experience with competitor research tools (Motion, Foreplay, MagicBrief)
• Background in health, wellness, or supplements industry
• Understanding of ASA regulations and health claims compliance
• Experience directing on-camera talent or creators

Your Personality

• You live and breathe performance marketing - genuinely obsessed with what makes ads work
• Passionate about creative strategy and social trends
• Excellent communicator who values clarity and over-communication
• Solutions-oriented with high emotional intelligence
• Naturally detail-oriented and triple-checks everything
• Collaborative, adaptable, and thrives in fast-paced environments

Why Join Us

• Fully remote with flexibility during UK hours
• Competitive salary and paid time off (including UK bank holidays)
• Real ownership over creative strategy and direction
• Training opportunities and quarterly growth reviews
• Work on campaigns that genuinely improve people's wellbeing
• Join a fast-growing brand with proven product-market fit and loyal customers

How To Apply
Please submit your application via LinkedIn including:

• Your CV (in English) highlighting your DTC/e-commerce experience
• A link to your portfolio or examples of your creative strategy work
• A 2-minute video introduction telling us why you're excited about this role and what makes you the right fit

Important Requirements

• This is a remote contractor position (not employment)
• Applications welcome from all countries
• Must be available during UK working hours (9am-5pm GMT) with a minimum 4-hour overlap
• All materials (CV, portfolio, video) must be submitted in English
• Applications without both a portfolio and video will not be considered