Marketing Manager

Visa is a world leader in payments technology, facilitating transactions between consumers, merchants, financial institutions and government entities across more than 200 countries and territories, dedicated to uplifting everyone, everywhere by being the best way to pay and be paid.

At Visa, you'll have the opportunity to create impact at scale — tackling meaningful challenges, growing your skills and seeing your contributions impact lives around the world. Join Visa and do work that matters — to you, to your community, and to the world.

Progress starts with you.

Enhance the company's Affluent and Super Affluent value proposition through the strategic management and negotiation of sponsorships, partnerships, and benefits (such as Travel, Dining, Sports, Entertainment, Experiential initiatives, etc.), aligned with both business and client objectives.

Key Responsibilities:

• Lead the identification, evaluation, and execution of sponsorship and partnership opportunities aligned with Affluent segment.
• Manage and negotiate sponsorship agreements, ensuring maximum value and brand exposure.
• Develop, implement, and monitor marketing programs and activations related to benefits, sponsorships, and partnerships.
• Build and maintain strong relationships with external partners, agencies, and key stakeholders in relevant industries (such as Travel, Dining, Sports, Entertainment, Experiential initiatives, etc.).
• Partner with customer experience and operations teams to ensure every brand touchpoint is relevant and reflects the exclusivity of the Affluent segment.
• Collaborate with internal teams (marketing, legal, finance, etc.) to ensure seamless execution of agreements and activations.
• Monitor and analyze the performance and ROI of partnerships, providing regular reports and recommendations for optimization.
• Oversee the creative development and production of branded content, ensuring alignment with brand guidelines and objectives.
• Manage the sponsorship and partnership budget, ensuring efficient allocation of resources.
• Stay up to date on industry trends, competitor activities, and emerging opportunities to keep the company at the forefront of partnership innovation.
• Support the development of communication and promotional strategies to maximize the impact of sponsorships and partnerships.

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Bachelor's degree in marketing, Business Administration, Communications, or related fields.

More than 5 years of experience in marketing, sponsorship management, partnerships, or similar roles (Preferably, experience specifically targeting the Affluent segment).

Proven track record in negotiating and managing sponsorships and partnerships that drive business results.

Strong project management, organizational, and problem-solving skills.

Excellent interpersonal and relationship-building abilities, with experience working with external partners and internal teams.

Advanced communication skills, both written and verbal, in English and Spanish.

Experience managing budgets and analyzing ROI, with strong business acumen.

Creativity and ability to develop engaging activations and branded content.

Proactive, results-oriented, and able to work in a dynamic, fast-paced environment.

Knowledge of relevant industries (music, sports, gaming, entertainment) is a plus.

Ability to deliver effective presentations, prepare reports, track projects, and manage financial expenses and reporting.

Key Skills:

Leadership and teamwork

Project management and planning

Effective and persuasive communication

Strategic and analytical thinking

Customer and results orientation

Adaptability and resilience

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.