Marketing Manager

Description -

Job Summary

• This role is responsible for leading partner onboarding, analyzing market requirements for partner offerings, nurturing strategic relationships with key partners, and executing customer acquisition strategies through partner channels. The role also involves providing training and sales support, creating and executing marketing programs with partners and overseeing monitoring of partner marketing performance. The role develops closed loop analysis, stays updated on industry trends, and leads moderate to high complexity projects.

Responsibilities

• Leads onboarding process for new partners and participates in maintaining existing partnerships.

• Analyzes market requirements and translates into current offering to/with/through partners and collaborates with partner sales and account team to generate market demand.

• Participates in development and nurturing of strategic relationships with key partners, including business, technology, and channel partners.

• Provides training and sales support and helps in development and delivery of sales education program for channel and partner sales forces.

• Creates and executes marketing programs and solutions with partners, driving demand and incremental revenue for organization's offerings.

• Participates in development and leads execution of strategies for acquiring new customers and expanding existing business through partner channels.

• Oversees the monitoring and reporting of partner marketing performance, providing insights and recommendations for improvement.

• Develops closed-loop post-analysis and competitive intelligence for assigned partner programs and recommends indicated actions.

• Stays updated with industry trends, competitor activities, and market dynamics relevant to partner marketing.

Education & Experience Recommended

• Four-year or Graduate Degree in Marketing, Business Administration, or any other related discipline or commensurate work experience or demonstrated competence.

• Typically has 4-7 years of work experience, preferably in marketing, partner, sales, industry, channel , or a related field or an advanced degree with 3-5 years of work experience.

Preferred Certifications
NA

Knowledge & Skills

• Agile Methodology

• Business Development

• Business Marketing

• Business Strategies

• Business To Business

• Channel Management

• Channel Sales

• Demand Generation

• Digital Marketing

• Go-to-Market Strategy

• Key Performance Indicators (KPIs)

• Marketing

• Marketing Communications

• Marketing Management

• Marketing Strategies

• New Product Development

• Product Management

• Product Marketing

• Salesforce

• Social Media

Cross-Org Skills

• Effective Communication

• Results Orientation

• Learning Agility

• Digital Fluency

• Customer Centricity

Impact & Scope

• Impacts multiple teams and may act as a team or project leader providing direction to team activities and facilitates information validation and team decision making process.

Complexity

• Responds to moderately complex issues within established guidelines.

Disclaimer

• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.
 

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Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP's EEO Policy or read about your rights as an applicant under the law here: "Know Your Rights: Workplace Discrimination is Illegal"