Content Writer

hace 2 semanas

Buenos Aires, Argentina YouAppi A tiempo completo

**About the Role**:
Affle is looking for a **Content Marketer** to own and scale content for the **YouAppi business unit**, while remaining flexible to support additional Affle business units as needed.

This role is ideal for a **hands-on content marketer** who can independently manage an editorial calendar, turn complex adtech topics into compelling stories, and distribute content effectively across blogs, newsletters, and social channels—especially LinkedIn.

You'll work closely with marketing, product, growth, and sales stakeholders to position YouAppi as a thought leader in app growth, retargeting, and performance marketing.

**Key Responsibilities**:

- Own end-to-end content production for the YouAppi business unit: planning, writing, editing, publishing, and distribution
- Use AI tools responsibly to accelerate drafts—but ensure **originality, accuracy, and brand fit**.
- Deliver a consistent monthly content cadence aligned with business priorities
- Write high-quality long-form and short-form content, including blogs, newsletters, and social posts
- Repurpose content across channels to maximize reach and engagement
- Maintain a consistent YouAppi brand voice: confident, practical, and performance-driven

**Content Deliverables (Monthly)**:

- **4 blog posts** for YouAppi (thought leadership + performance-driven topics)
- **4 LinkedIn newsletter editions**
- **Ongoing social media posting**, primarily on LinkedIn (including repurposed and net-new content)
- **1 quarterly guide, white paper, or research based write up** based on current goals
- Ad hoc proof reading, write ups or blurbs based on business needs (article features, webinar, sales decks, etc)
- Familiarity with AOE (AI Engine) best practices—such as content briefs, keyword optimization, internal linking, content refreshes, and metadata—is considered a plus.

**What Success Looks Like**:

- Consistent, on-time delivery of high-quality content
- Self-sufficient operator who can **run the content calendar** with mínimal handholding.
- Strong engagement across LinkedIn newsletters and social posts
- Clear, compelling storytelling that supports brand visibility and demand generation
- Can flex from **strategic thought leadership** to **hands-on execution**:

- Efficient reuse of content across formats and channels (long form / short form)
- Strong B2B writing that makes complex topics simple (DSP/retargeting/measurement).

**Qualifications**:

- 3-6 years of experience in content writing or content marketing
- Proven experience producing B2B content (SaaS, adtech, martech, or tech preferred)
- Strong written English with the ability to simplify complex topics
- Experience managing multiple content formats and deadlines simultaneously
- Comfortable owning projects independently with mínimal supervision
- Familiarity with SEO and AEO fundamentals and content performance tracking
- Experience writing for LinkedIn and professional audiences

**Nice to Have**
- Background in mobile marketing, performance advertising, or data-driven industries
- Experience interviewing internal stakeholders or customers for content Working knowledge of CMS platforms and basic analytics tools

**Why Join Affle**:

- Own content for a global, high-growth business unit
- Be part of a collaborative team based in the Argentina Affle office
- Build visible thought leadership in a fast-evolving industry

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