Instagram Strategist, Short-form Content Producer

Ubicación: Remoto - Cualquier lugar en LATAM - Tipo de Empleo: Tiempo Completo - Contratista Independiente - On Target Earnings: 2,000 USD/mes - Idioma: Nível avanzado de Inglés y Español We’re hiring a **Social Media Strategist, Short-Form Content** **Producer** to help scale the content engine behind **GBS Group** and our startup brand, **LLC Hub**. This role owns end-to-end content creation across Instagram Reels, TikTok, YouTube Shorts, and LinkedIn, including editing, design, publishing, and optimization. **Responsibilities** **Content Creation** - **Produce 2 to 3 short-form videos and graphics per day** for GBS Group’s channels. - Video Scripting: Writing engaging and well-structured scripts for content creators (e.g., Instagram Reels, TikToks, YouTube Shorts). - Edit engaging clips tailored to Reels, TikTok, and Shorts by repurposing long-form advisory content or editing raw footage provided by leadership. - Translate complex tax, accounting, and business growth concepts into simple, visual, and highly shareable content. - Design on-brand visuals for video overlays, carousels, and thumbnails using Canva or Adobe Creative Suite. **Platform Strategy and Publishing** - Plan, schedule, and publish content across Instagram, TikTok, YouTube Shorts, and LinkedIn. - Maintain a balanced content mix: - **Educational**: Tax tips, compliance reminders, financial literacy. - **Inspirational**: "Building a business worth owning," entrepreneurship mindset. - **Service-Focused**: highlighting GBS capabilities and client success stories. **Performance and Optimization** - Review performance metrics weekly (Views, Retention, Engagement, Inbound Leads) and provide clear insights. - Track KPIs specifically related to brand awareness and MQLs (Marketing Qualified Leads). - Suggest experiments or new formats to increase reach among our ideal clients (business owners with $1M+ revenue and hispanic entrepreneurs looking to register an LLC in the US). **Collaboration and Workflow** - Partner with the Marketing Manager to align on creative direction and upcoming campaigns. - Contribute 10-15 new short-form ideas each week based on client FAQs and industry news. - Maintain clean systems and documentation in **Hubspot**and **Google Drive**. - Manage the pipeline of incoming raw footage from leadership to ensure a steady stream of content. **Requirements**: - **Experience**: 3+ years creating high-performing short-form content for business, educational, or professional brands. - **Portfolio**: Demonstrating strong editing, design, and creative execution (please include links to TikToks/Reels you have created). - **Technical Expertise**: - Short-form editing (Premiere Pro, CapCut, or Final Cut). - Graphic design for social (Canva or Photoshop). - Familiarity with AI tools (ej. Leonardo AI, Midjourney, CapCut AI, Gemini or ChatGPT) to accelerate generation of assets, scripting and editing workflow. - **Soft Skills**: - **Kind Candor**: Ability to give and receive direct feedback to improve creative output. - **Pursue Growth and Learning**: Willingness to learn the basics of our industry (tax/accounting) to create accurate content. - **Find Solutions**: Ability to operate quickly and solve creative problems without constant supervision. - **Organization**: Highly organized with strong attention to detail, file management, and version control. **Results (Success Metrics)** - **Consistency**: Consistently deliver **2 to 3 high-quality short-form assets per day** that meet brand standards. - **Growth**: Grow reach and engagement across all platforms, specifically targeting our ideal client profile. - **Systemization**: Maintain an organized content calendar that provides clear visibility to the wider team. - **Ideation**: Generate a steady stream of fresh content ideas aligned with GBS priorities (e.g., Tax Season, New Startup Regulations). - **Brand Alignment**: Ensure all content reflects our mission to help entrepreneurs achieve their financial goals. **Culture Fit** At GBS Group, we value: - **Client First**: Content should always provide value to the viewer. - **Find Solutions and Create Simplicity**: We make the complex world of tax and business simple for our audience. - **Help Build an Extraordinary Workplace**: We share information openly and support one another.