Latam B2B Partner Marketing

hace 5 días


Buenos Aires, Argentina Intel A tiempo completo

As an ingredient brand, Intel's Co-marketing efforts with and through partners are essential to our go-to-market strategy and key to hitting our sales and marketing objectives. In this role you'll join a team of committed experts to support countries within the region to drive influence and activations across selected accounts ' partners. You'll ensure that Intel branding, messaging and incentives effectively reaches B2B key audiences through a wide range of Co-marketing activities including media campaigns, events, workshops, digital marketing, lead gen, use cases and much more.

In this role you will be a key member of the LATAM Marketing team that will collaborate closely with Countries teams, Global Partner Marketing, CCG, DCAI direct, NEX marketing, OEM accounts, ISVs, Telcos, System Integrators, Cloud Service Providers and partner marketing teams across LATAM to drive integrated and impactful activations.

**Main Responsibilities**:
Your main responsibility will be to map, plan and develop partner marketing programs to enhance Intel products brand preference, develop strong ecosystem alliance and support business demand generation towards key selected audiences and account across LATAM

**Behavioral traits desired**:

- Great problem-solving skills
- Being self-motivated
- Works independently and as team
- Executes disciplined and effective work processes across teams.
- Build or influencing Co-marketing programs with specific marketing objectives and KPIs aligned with Sales Teams. Tracking and reporting metrics with partner on regular cadence to maximize the return of partner investments
- Provide guidance and input on content/messaging/audience journey (CTAs etc.)/brand usage and guidelines
- Consistent, proactive collaboration and agreement to get partners buy-in for integrated campaigns
- Integrate Intel narrative across key focus audiences and products
- Results orientated: aligns internal stakeholders and external partners on GTM focus, direction, positioning and pace.

**Qualifications**

You must possess the below **minimum qualifications** to be initially considered for this position:

- Bachelor’s degree in Marketing, Business Management or related field OR equivalent experience 4 years, in addition to:

- 5+ years' experience in a sales and marketing environment
- 2+ years of experience in:

- Project management in collaboration with internal and external customers and partners
- Working with B2B audiences
- Advanced English level
- Good understanding of Intel's and partners' business and product strategy alongside partner knowledge
- Field Sales experience in support of understanding better customer challenges and opportunities
- Advanced PowerPoint, Excel and digital/social marketing tool skills

**Inside this Business Group**
Intel's Sales and Marketing (SMG) organization works with global customers and partners to solve critical business problems with Intel based technology solutions. SMG works across business units to amplify the customer voice and deliver solutions that accelerate their business. We work across numerous industries, including retail, enterprise and government, cloud services and healthcare as examples. The operations team focuses on forecasting, driving alignment with factory production and delivering efficiency tools and our marketing capability drives demand and localized marketing in locations around the globe. Our sales force navigates a complex partner and customer ecosystem while shaping product roadmaps, driving value for our customers, and collaborating to harness emerging technology trends to deliver comprehensive solutions.

**Other Locations**

Brazil, Sao Paulo;Chile, Santiago;Colombia, Bogota;Mexico, Mexico City;Peru, Lima

**Work Model for this Role**

This role will be eligible for our hybrid work model which allows employees to split their time between working on-site at their assigned Intel site and off-site.



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