Manager, Marketing

hace 1 día

Capital Federal Buenos Aires, Argentina Park Place Technologies S. R. L. - Argen A tiempo completo

**Manager, Marketing**

The Manager, Marketing is responsible for leading and executing regional marketing strategies that drive demand, brand awareness, and business growth. This role combines hands-on campaign execution with people leadership, overseeing a team to deliver integrated marketing programs that support sales objectives and bring products and services successfully to market in alignment with global strategies.

**Responsibilities**:

- Lead, coach, and develop a team of regional marketing professionals to achieve individual and team objectives
- Set clear goals, priorities, and performance expectations for direct reports aligned with regional and global marketing strategies
- Conduct regular 1:1s, performance reviews, and career development discussions
- Support onboarding and training of new team members
- Monitor and analyze team performance against KPIs including lead generation, pipeline contribution, campaign ROI, and brand awareness
- Provide regular reporting and insights to regional leadership, highlighting successes, risks, and opportunities
- Manage LinkedIn Ads, Paid Search Ads, and Display Ads for the region
- Providing the sales team with the information required to successful sell the PPT portfolio
- Developing collateral and selling tools
- Developing ABM campaigns
- Preparing for Webinars
- Supporting RFPs
- Preparing sales decks
- Developing the regional marketing plan and budget and implementing programs that consistently generate new and high-quality leads
- Work with the US based marketing team leverage creative and the marketing tech stack to drive leads for regional
- Understand and partner with the regional sales needs, support sales as needed
- Work with the PR teams to develop bylines and articles for EMEA publications
- Work with the global AR teams to prepare for analyst calls and information sessions
- Generate motivating content for the regional target audiences including: whitepapers, blogs, case studies, social and video
- Track the regional PPT competitive set
- Identify regional tradeshows for participation and manage the tradeshow process
- Manage the regional premium program
- Leverage Marketing Operations tools to drive awareness i.e. Drift, Terminus

**Basic Qualifications**:

- 2+ years of experience managing or leading team members, agencies, or contractors
- 5+ years of B2B marketing experience, with experience supporting demand generation and pipeline growth
- Strong analytic and communication skills
- Strong presenting skills
- Good stakeholder management skills, must be adept at dealing with senior leaders
- Strong CRM skills
- Past lead generation experience

**Travel**:

- 10%

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