Manager, Marketing

hace 5 horas

Capital Federal Buenos Aires, Argentina CapitaLand A tiempo completo

About Us

CapitaLand Group (CapitaLand) is one of Asia’s largest diversified real estate groups. Headquartered in Singapore, CapitaLand’s portfolio focuses on real estate investment management and real estate development, and spans across more than 260 cities in over 40 countries.

**Job Description**:- Enhance performance marketing by leveraging AI and data analytics to drive more targeted reach and higher conversion- Develop content strategy and articles (social media posts, long-form articles, thought-leadership content) for brand awareness and consideration- Drive the launch of new industrial properties, working closely with management and internal stakeholders to develop product branding, naming, positioning, press release and corporate/marketing events- Work closely with Leasing and internal departments to develop product USPs and messaging for digital ads, articles, eDMs, pitch decks, videos and brochures- Produce engaging in-house marketing assets (eg. eDMs, marketing presentations, social media graphics and videos)- Develop and manage new property websites / campaign landing pages of existing properties on AEM- Track, analyse and report the effectiveness of marketing campaigns against targets and marketing investments (including analysing key sources of leads) for regular reporting to management and internal stakeholders- Conduct research on property market trends, brand’s audiences and competitors and align with marketing strategy to drive engagement and conversion- Stay abreast of emerging digital tools and platforms, digital marketing trends, new technologies and propose new initiatives for effective online advertising (not limited to Google, Facebook & LinkedIn)

Job requirements- Degree in Marketing or Mass Communications- At least 5 years’ relevant experience with strong marketing background- Excellent written and verbal communications skills- Familiar with the spectrum of marketing communications activities with an eye for design- Creative, dynamic and resourceful with relevant network and contacts- Proficiency in Microsoft PowerPoint and Excel-
- Fast, meticulous, able to multi-task and work under pressure with strong organizational skills- Self-motivated, able to work independently and across teams

**Benefits**:

- Flexible benefits with comprehensive medical coverage for self and family
- Training and development opportunities
- Subsidised rates at Ascott serviced residences
- Strong advocate of staff volunteerism
- Wellness programmes
- Closing Statement:

- At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.

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