Sme-digital Marketing

hace 2 semanas

Buenos Aires, Argentina Cognizant A tiempo completo

**Job Summary**

**Responsibilities**
- Develop and implement digital marketing strategies to enhance brand visibility and engagement.
- Utilize MS Excel to analyze data and generate insights for optimizing marketing campaigns.
- Collaborate with cross-functional teams to align marketing efforts with business objectives.
- Monitor and report on the performance of digital marketing initiatives to ensure effectiveness.
- Conduct market research to identify trends and opportunities in the digital space.
- Create and manage content for various digital platforms to attract and retain target audiences.
- Optimize website and social media channels for improved user experience and engagement.
- Manage online advertising campaigns including PPC and display ads to maximize ROI.
- Stay updated with the latest digital marketing trends and technologies to maintain a competitive edge.
- Provide recommendations for improving digital marketing strategies based on data-driven insights.
- Support the development of marketing materials and presentations for internal and external stakeholders.
- Ensure compliance with industry regulations and best practices in all digital marketing activities.
- Foster a culture of continuous improvement and innovation within the marketing team.

**Qualifications**
- Demonstrate proficiency in MS Excel for data analysis and reporting.
- Possess a strong understanding of digital marketing principles and best practices.
- Have experience in online/digital marketing within the Hi-Tech industry is a plus.
- Exhibit excellent communication and collaboration skills.
- Show ability to work independently and as part of a team in a hybrid work model.
- Display strong problem-solving skills and attention to detail.

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