Regional Segment Marketing Manager
hace 1 semana
FrieslandCampina Ingredients (B2B) is looking for a Regional Segment Marketing Manager in China to join the Global Marketing team of our Early Life Nutrition segment, to give infants a great start in life. In this role, you will contribute to and execute the China marketing strategy, with the aim to further accelerate value growth. This role includes understanding and acting upon the context (market, consumers), customers, competitors and our company’s capabilities within Early Life Nutrition. It also means defining sound tactics on proposition, product portfolios, place (availability) and pricing.
- 现在申请我们的需求
- Academic/master level, preferably in marketing, food technology, technical business admin or business economics
- 6-8 years relevant working experience, preferably in the Infant Nutrition industry in a Marketing and/or Business development role
- Result oriented, creative with excellent problem solving, analytical and influencing skills
- Excellent inter-personal communication skills; strong presentation skills
- Experienced in creating impactful digital touch points in the customer journey from a marketing perspective
- Being able to see the bigger picture in a complex environment (helicopter view), yet persistent to drive successful execution
- Good Chinese & English language skills (written, spoken, read)
我们可提供
Your salary is based on the weighting of your job, your experience and your training. FrieslandCampina offers not only a competitive salary but also training and education on the job because it's important for our people to continue to grow. After all, your development is not only good for your career; our products also benefit from it. The mutual exchange of knowledge between colleagues is also evident on the work floor. It is, after all, the most effective way to learn.
- 空缺职位描述The Segment Marketing Manager leads the marketing strategy in China and reports to the Global Marketing Director Early Life Nutrition who sits in the Netherlands. The position is based in Beijing, China. You will be part of the global Segment Marketing team Early Life Nutrition.
The main job responsibilities are:
- Shaping and executing the China marketing strategy by translating Global propositions into China specific propositions and initiating new initiatives in the Netherlands (e.g. innovation, communication) based on Chinese requirements and insights from consumer and customer perspective
- Driving value chain analyses and developing the product/portfolio, place, positioning, price strategy per channel for China
- Delivering on Innovation. Initiate, lead, drive and support innovation projects specific for China
- Supporting segment and FCI branding initiatives. Drive effective market visibility via seminars and exhibitions in China, demonstrations efficient (digital/wechat) tools
- Active alignment with Sales in China, Development and Segment Marketing in the Netherlands on segment priorities for China and delivery thereof
- Leveraging and building external networks (e.g. KOL, industry network, customers)
- 在 FrieslandCampina，我们珍视每一个人独一无二的天性，也相信不同个体在一起可以产生巨大的能量。我们拥抱差异，打造无偏见 （性别、宗教、种族、性取向、年龄、残疾或国籍）的工作环境。释放天性，共赢为世界提供更好的营养。如果这也是你的初心，加入我们。- 团队详情- 在领英上查看所有同事- 现在申请联系方式
John MA
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