Reg Digital Marketing Performance

No Relocation Assistance Offered
145828 - Buenos Aires, Buenos Aires, Argentina

**Reg Digital Marketing Performance Specialist**

**Job Summary**

The Reg Digital Marketing Performance Specialist drives the marketing department’s communication performance through initiative/campaign driven results and multiple touchpoints measurement and attribution across the conversion funnel. Helps integrate eComm digital marketing in the overall communication to leverage sales through content and media following Global guidelines and best practices.

This role will have overall responsibility in leading all digital data & analytics programs. Has a clear understanding of how to leverage consumer behavioral, lifestyle, transactional, and demographic data in order to deliver personalized consumer experiences through multiple digital communication
channels with a vision of winning consumer loyalty and increasing their lifetime value to the business. Success in this role requires not only expert data and analysis skills but also Programmatic knowledge and expertise in CRM (Consumer Relationship Management), strong communication skills, initiative and demonstrated experience in working with cross functional teams.

**Responsibilities/Accountabilities**

The Reg Digital Marketing Performance Specialist plays a leading role in the management of digital projects such as online promotions, high quality acquisition programs, campaigns, and activities across the business’s online platforms. Strong analytical skills and a data-driven approach to
problem-solving is a must for this role.
The Reg Digital Marketing Performance Specialist analyzes statistics and should be able to extract insights to make campaign recommendations. Collects and examines consumer insights to develop creative marketing acquisition tactics. Understanding and monitoring web analytics dashboards and reporting tools is expected as these tools will help him/her maintain and monitor reports, budgets, campaign performance, ROI, and channel metrics.

Responsible for the strategic direction of various marketing online channels:
1. Understand Search trends, performance and opportunities in order to discuss strategy/territories/keywords/ads with Division. Effectively monitor budget and results granting performance and presence on Search Digital shelf.

2. Use in-market audiences for search ads and retarget them across touchpoints such as SEM, display advertising, social media, content discovery platforms, etc
3. Bring the digital marketing expertise to eComm Retail teams and customers to ensure the most effective plans are developed/implemented to leverage sales through digital media campaigns (search, display, sponsored products, native ads or any other opportunity)
4. Ensure that assets (basic and advanced) for the e-Tailers sites are created for regular and promotional SKUs following brand guidelines (Titles, Descriptions, Images, Renderings, Conceptual Images, Videos, Infographics, Comparison Tables, Demos etc)
5. Keep Data Asset Management (Stibo) updated with the latest eComm content and information available.
6. Support the development of Local Brands Sites. Coordinate the update product catalog and PDPs in websites. Understand the role of website content, coupons, loyalty programs and identify user experience gaps from website analytics
7. Identify trends and behavior in website traffic, customer reviews/ratings, social sentiment and media performance for analysis and action
8. Lead Data Acquisition and CRM projects. Interface with cross functional teams at Colgate, agency partners and tech vendors to ensure the correct implementation for data gathering, accurate analytics and reporting.
9. Develop audience insights from various 1st, 2nd and 3rd party data sets to drive CP vision for digital targeting, content development/personalization, and media recommendations
10.Leverage consumer insights to better segment, target and reach potential consumers
11. Develop reporting dashboards to track real time campaign performance and improve data visualization inside CP

**Range of Qualifications**

Level of Education: Bachelor’s degree in Advertising, Social Communication, Marketing, Business Administration, Information Technology, Computer Science, or any other related field. The equivalent of the same in working experience is also acceptable.

Years of Experience (range): 3-4 years work or equivalent relevant experience in digital media analytics at an agency, publisher/technology firm or relevant marketing organization.

Specific functional experience and technical skills:

- Data Analytics: EXCEL (V/B macros), Data Studio, Google Sheets, Google Analytics; Facebook Business Manager and similar platform analytics tools
- Experience on programmatic buying, DMP and DSP (as DV360, Verizon, etc)
- Understanding of CRM practices and project implementation
- Experience with Digital fundamentals: websites, search, digital media, search engine marketing (SEO and Ads)