Social Media Manager

**About us**:
**About the role**:
We are seeking a highly creative, results-driven **Social Media Manager** to lead the organic growth of all our social media channels across multiple Ruby Labs brands. This is a full-time position reporting to the Marketing Director and collaborating closely with our Creative and Marketing teams.

Your mission will be to **grow our social media profiles organically and drive trial sign ups** for our products. You will own the strategy and execution of our presence across TikTok, Instagram, Facebook, YouTube, Pinterest, and emerging channels. You’ll launch high-impact, engaging content and campaigns designed to attract attention, encourage interaction, and convert audiences into users.

We’re looking for a social media expert who not only understands how to grow reach and engagement, but also how to convert that attention into **measurable acquisition and product sign-ups**.

**Key Responsibilities**:

- ** Social Media Strategy & Execution**: Lead the organic social media strategy across all Ruby Labs brands and platforms (TikTok, Instagram, Facebook, YouTube, Pinterest, Snapchat), with a direct focus on driving organic growth and product trials.
- ** Campaign Ideation**:Conceptualise and launch viral content campaigns, including giveaways, challenges, collaborations, and community-driven initiatives.
- ** Content Calendar Management**:Create and manage monthly content calendars for each brand, ensuring strategic alignment, platform-specific optimisation, and timely delivery.
- ** Performance Growth**:Grow our follower base and engagement while improving social media’s contribution to total product sign-ups and trials. Regularly analyse performance and make data-informed decisions to improve results.
- ** Creative Collaboration**:Work closely with designers to guide content production and ensure the highest quality output aligned with each platform's best practices.
- ** Analytics & Reporting**:Track and report on key metrics weekly and monthly. Use data to inform future content and optimise performance.
- ** Trend Spotting**:Stay up-to-date with the latest platform trends, viral formats, and algorithm changes. Be proactive in suggesting new ideas and testing new platforms or features.
- ** Cross-functional Alignment**:Collaborate with product teams to align messaging and ensure consistency across channels.

**Qualifications**:

- ** Experience**:Minimum **3 years of hands-on experience** managing social media accounts across multiple platforms with a proven track record of organic growth and engagement.
- ** Platform Expertise**:Deep understanding of **TikTok, Instagram, Facebook, YouTube, Pinterest, X, Snapchat**- their audiences, formats, algorithms, and growth strategies.
- ** Creative Thinking**:Strong ideation skills. Must be a content and campaign brainstormer who knows how to turn ideas into viral moments.
- ** Execution Excellence**:Experience managing content calendars, posting schedules, engagement workflows, and reporting systems.
- ** Analytical Skills**:Ability to measure performance, identify growth opportunities, and optimise content based on insights.
- ** Communication**:Excellent written and verbal communication skills in English. Bonus points for strong visual storytelling and short-form video content experience.
- ** Ownership Mentality**:Highly autonomous, proactive, and comfortable taking full responsibility for the performance and direction of our social channels.

**Nice to have**:

- Experience working with subscription-based or digital consumer products.
- Experience growing accounts from zero to significant following.
- Strong understanding of content virality and shareability mechanics.

**Location**:
**Benefits**:
Discover the perks of being part of our vibrant team We offer:

- ** Remote Work Environment**: Embrace the freedom to work from anywhere, anytime, promoting a healthy work-life balance.
- **Unlimited PTO**: Enjoy unlimited paid time off to recharge and prioritize your well-being, without counting days.
- **Paid National Holidays**: Celebrate and relax on national holidays with paid time off to unwind and recharge.
- **Company-provided MacBook**: Experience seamless productivity with top-notch Apple MacBooks provided to all employees who need them.

Be part of our fast-growing team and seize this excellent opportunity for personal and professional growth

**Interview Process**:

- Recruiter Screening (40 minutes)
- Technical Interview (90 minutes)
- Final Interview (60 minutes)

**Life at Ruby Labs**:
At Ruby Labs, we are more than a team; we're a community united in pushing the boundaries of technology and innovation. Our combined passion fuels our ambition for excellence, driving impact that resonates around the globe.

We are an equal-opportunity employer and celebrate diversity, recognizing that a diversity of thought and backgrounds builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not