Head of Product Marketing

n8n is a workflow automation platform that uniquely combines AI capabilities with business process automation. We give technical teams the flexibility of code with the speed of no-code, backed by a passionate community of builders. With 500+ integrations and fair-code principles, we're revolutionizing how businesses connect their systems and processes. We were founded end of 2019 and currently: - We’re a diverse team of + 100 talented people Our annual recurring revenue is growing 5x year-over-year - ️ With +93k GitHub stars, we are in the top 100 most popular projects of all time on Github - We’re Europe’s 25th fastest growing startup in 2024 according to Sifted - We now count a total of $58m in funding: we were Sequoia's first seed investment in Germany, and most recently secured our €35m Series B (February 2025 - led by Highland) At **n8n**, we're on a mission to democratize automation. With a thriving open-source community, rapidly growing enterprise adoption, and major momentum in the AI space, we’re scaling fast—and product marketing is at the center of it all. We’re now looking for a **Head of Product Marketing** to lead our growing product marketing function and help shape how the world understands n8n. You’ll bring structure, depth, and leadership to a team of 3 PMMs (and growing), define how we launch products, communicate value, and scale our story across technical users, enterprise buyers, and the broader automation ecosystem. Product marketing is a core pillar of how we connect our technology with users. As we expand into more sophisticated technical and enterprise use cases, we need a seasoned leader to: - Drive our **positioning**, **messaging**, and **go-to-market strategy** - Own **product launches**, **user research**, and **adoption programs** - Manage and grow a high-performing team of product marketers and developer content creators - Bring structure to an area that's full of potential, but underleveraged today **MISSION** - ** Shape our narrative**:Define and evolve n8n’s positioning across community users, technical builders, and enterprise buyers—ensuring consistency and clarity at every touchpoint. - ** Balance the message**:Craft a tone that’s both accessible and credible—community-friendly, technically sharp, and enterprise-ready. - ** Lead seamless launches**:Own the end-to-end product release workflow—from planning to execution—turning features into high-impact stories. - ** Align with DevRel**:Build and maintain a DevRel-focused content calendar that scales technical storytelling and supports community engagement. - ** Elevate visuals**:Oversee motion design, product visuals, and documentation to bring product benefits to life across channels. - ** Set the stage for category creation**:Lay the groundwork for n8n to define or lead a new category that reflects our full potential—beyond automation. - ** Build and lead the team**: Hire, mentor, and grow a world-class team across product marketing, DevRel, and technical content. **In the first 3 months, you’ll...** - Launch first positioning experiments and test early messaging shifts - Ship a high-impact website messaging update - Deliver a clear roadmap for product marketing and technical storytelling **By 6 months, you’ll...** - Increase team productivity with clearer workflows and distributed ownership - Lead a major messaging and category creation initiative - Collaborate on large-scale brand and go-to-market campaigns **By 12 months, you’ll...** - Own a repeatable launch process, supporting 4+ major releases annually - Scale a high-functioning team across community, enterprise, and product releases - Position n8n as a market leader in the automation and AI space - Drive industry visibility through analysts, dev content, and thought leadership **REQUIREMENTS** **Must-haves**: - ** 5-7+ years** in product marketing, DevRel, or technical marketing leadership - ** 3-5+ years** working with technical audiences in B2B SaaS (>$10M ARR) - Over 2 years of managing a marketing team in a hypergrowth context - Hands-on experience with **product-led** and **enterprise** go-to-market models - Strong technical fluency (APIs, webhooks, scripting) — not just buzzwords - Proven success launching technical products across multiple channels and teams - Track record of building and scaling product marketing orgs from early to growth stages - Strong storytelling instincts — you know how to craft narratives that stick - A strategic mind paired with a bias for action — you can zoom out and ship - Comfort working autonomously in a fast-moving startup environment - Based in **Europe** or on the **East Coast** of North America **Bonus points if you** - Have worked closely with **Developer Relations** and **content marketing** teams - Bring experience from companies moving **up-market** or defining new categories - Know how to balance **qualitative intuition** with **data-driven measurement** - Have built strong brand visibility through **a