Head of Marketing
hace 5 días
**About Us**: **Mission**: We partner with banks and challengers to create trusted marketplaces that give everyone a better way to buy. **Vision**:A world in which every purchase is fast, fair, and flexible. Aper is a cloud commerce platform for the Banks of the future. We partner with banks and challengers to create fast, fair, and flexible marketplaces that customers love. By operating trusted marketplaces that offer customers a better way to buy, our partners can both deepen their relationship with customers and endear themselves to merchants. We are looking for a knowledgeable and talented individual to become our Head of Marketing. This person will be in charge of developing and executing an integral Marketing strategy focused on acquiring and engaging customers in all our e-commerce channels. This role will be the ultimate responsible of customer traffic in our platforms, reaching our target and managing the marketing team to execute this goal. **Key Tasks**: - Own the P&L of Marketing, be accountable for decisions and returns - Design the Marketing strategy for each of our platforms in LATAM - Build and own the attribution model to drive key investment decisions - Understand LTV and Lead Value of all our interactions and drive all Marketing efforts to optimize eCommerce returns - Collaborate with the Customer Success team to implement the best strategy in each Marketplace to drive traffic, customers, and cross sell of financial products - Identify areas of opportunity to drive better results in customer acquisition, engagement and recurrence - 360 development of Marketing campaigns - Production and generation of content and brand development, both at a Marketplace level and at an Aper corporate level **Skills**: - Graduate of Marketing, BA, Industrial Engineering, among other related careers. - +8 years of experience in a Marketing Agency or B2C technology company, ideally in eCommerce. Knowledgeable in acquisition and performance marketing in a multichannel strategy. - Profile "hands on" with a start-up dna and motivated to face these challenges. - Ability to manage several projects and clients simultaneously. - Creativity, problem solving and analytical skills - Excellent leadership, communication and teamwork skills. - Advanced English In Aper you will find a dynamic and collaborative team where we all seek to learn and continue growing together. **We look forward to hearing from you
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