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Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in research, insights or management consulting.
- Experience in media measurement methodologies and key external vendors.
- Ability to speak and write in English and Spanish fluently.
Preferred qualifications:
- Experience managing first and third-party research tools and in consulting or media projects, measuring marketing metrics.
- Experience with analytical tools and techniques (e.g., SQL, spreadsheet software, and statistics/predictive modeling).
- Knowledge of brand marketing analytical techniques and market research.
- Understanding of both online and offline media and branding.
- Outstanding presentation, spreadsheet software, and storytelling skills.
- Excellent quantitative and qualitative research skills, as well as presence with clients in developing strategic insights/media recommendations rooted in data.
**About the job**:
Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.
As a Strategy and Insights Lead, you will grow customer success through consumer, vertical, market insights, and deliver strategic insights to customers.
Our team uses its unique skill sets to help shape how companies grow their businesses in the digital age. We aspire to advise our clients on all aspects of their online business strategy. Using Google's broad range of products and our knowledge on consumer behavior we help our clients connect instantly and seamlessly with their audiences.
Our Large Customer Sales teams partner closely with many of the world’s biggest advertisers and agencies to develop digital solutions that build businesses and brands. We enjoy a bird’s eye view on the massive transformation occurring as advertising shifts to mobile and online platforms. We're uniquely situated to help shape how companies grow their businesses in the digital age. We advise clients on Google's broad range of products across search, video and mobile to help them connect instantly and seamlessly with their audiences.
**Responsibilities**:
- Use Google and external data and help identify opportunities for customers through data about media, category, and consumers.
- Lead and manage direct customer relationships and help customers to use Google insights to drive their business.- Serve as the industry expert, harnessing your expertise in marketing principles/branding. Provide clear, strategic thought leadership to customer marketing representatives and leadership.- Make complex information and concepts simple and easy to digest in presentations and deliver them to customers.
- Engage external/internal partners to showcase impact of Google's products.
Google is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law. If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.
