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Trade Marketing Manager Argentina Paraguay

hace 20 horas

Capital Federal Buenos Aires, Argentina Solutions 2 GO A tiempo completo

**Roles and Responsibilities**:
This position would serve and a guideline product and brand develop between vendors and Argentina, Paraguay & Uruguay market. Also, as bridge with Finance, Logistics, Vendors, Publishers and all Local Teams with the idea to add value and bring revenue to S2G operations.
**Functions**:

- Leadership
- Constant search for improvement opportunities within the marketing team.
- Supervise Colombian brand and Trade Marketing efforts.
- Secure implementation of all projects and regional pillars throughout the country guaranteeing success.
- KPI´s management with sales data.
- Country expansions and channels plan Online, Market Places and retails point of sales.
- Management ATL - PR - BTL & Digital agency is required.
- Business Development
- Search for business opportunities and new channels with potential vendors and brand alliances
- E-Commerce Strategy
- Development a strong online strategy a cross Colombia.
- SEO - SEM
- Leads Generation
- Data Base
- Product Launches
- Develop general marketing strategy
- Implementation´s control
- Country KPI (Sales Data)
- Product Management
- Supervision of product performance (Sell through)
- Evaluate product tactics and sales strategy to improve life cycle
- 3erd Party vendor Management
- Partners´ first contact.
- Partners’ Marketing Funds negotiation.
- Develop a Brand and Marketing strategy for Argentina, Paraguay and Uruguay.
- Trade Marketing Projects
- Identify POS needs and develop strategy.
- Shelf share analysis and POS productivity Colombia by retail.
- Present plans and negotiate funds with partners.
- ROI analysis on investment programs.
- Promoters
- Secure tools and guarantee promoter’s structure excellent execution in Argentina.
- ROI analysis on promoter’s investment programs and structure expansion.
- Implement retail´s trainee programs to ensure high standards of promoters, store managers and floor sales man.
- Local Events
- Supervise the correct implementation by Local teams.
- Budget (AD&PRO)
- Define Argentina, Paraguay & Uruguay Marketing budget according P&L by commercial area.
- Internal budget supervision and regional report