Specialist, Programmatic

We are Brainlabs, the High-Performance media agency, on a mission to become the world's biggest and best independent media agency. We plan and buy media that delivers profitable and sustained business impact. And what's our formula? Superteams of Brainlabbers, fueled by data and enabled by technology.

Brainlabs has always been a culture-first company. In fact, from the very beginnings of the agency a set of shared principles, philosophies and values was documented in The Brainlabs Handbook, helping us create our unique culture.

As with everything here we always seek to adapt and improve so The Brainlabs Handbook has been fine-tuned to become The Brainlabs Culture Code.

This Culture Code consists of 12 codes that talk to what it means to be a Brainlabber. It's a joint commitment to continuous development and creating a company that we can all be proud of, where Brainlabbers can turn up to do great work, make great friends and win together.

You can read The Brainlabs Culture Code in full here.

**We currently have several openings for amazing Programmatic Ad Ops Specialists to join our Buenos Aires office working across amazing clients such as Hilton, Walmart, Unicef and more**

**So you're interested in becoming a Specialist, Programmatic Ad Ops? Let's dive into what that means**:

- Use your knowledge to deliver brilliant campaigns that outperform KPIs, to budget and on-time. Follow all best practice and QA processes.
- Deliver highly insightful reporting on campaign performance with a good understanding of how this connects to other Practices.
- Be an advocate for the practice with Associates and help to grow knowledge and skills across this population. You will also start to build your knowledge of other Practices.
- Develop ideas for process improvements, innovation and automation that drive measurable impact for your client or Practice.
- Have regular exposure to clients and develop your presentation skills.

**We're looking for someone who**
- Has a strong Programmatic delivery track record with 1+ years of experience across trafficking, with further experience across CM360 and other programmatic platforms.

**Campaign Setup & Implementation**:

- Configure and traffic campaigns in Campaign Manager 360 (CM360), including creating placements, assigning creatives, targeting criteria, and delivery settings.
- Ensure all campaign elements (ads, tracking tags, click-through URLs) are correctly uploaded and aligned with the media plan.
- Ensure creatives adhere to technical specs, platform requirements, and compliance standards.
- Conduct pre-launch testing of all ad creatives to confirm proper rendering and functionality across browsers and devices.
- Conduct thorough QA checks before campaign launch to validate setup accuracy, including click-through behaviour, impression tracking, and geo/targeting logic.
- Collaborate with media planners and account teams to interpret media briefs and translate them accurately into the CM360 platform.

**Tag Management**:

- Generate ad serving tags for publishers and media partners, ensuring correct tag types are selected (e.g., standard, iframe, JavaScript, click trackers).
- Distribute and troubleshoot tags with internal and external stakeholders to guarantee successful implementation on publisher sites.

**Process Optimization**
- Maintain consistent and structured naming conventions for campaigns, placements, creatives, and ads to ensure ease of reporting and QA.
- Maintain detailed trafficking documentation and playbooks to support consistency, reduce human error, and onboard new team members.
- Continuously evaluate trafficking workflows to identify areas for automation or process improvement.

**And this is what success looks like in the role**
- You will live our culture code every day
- Effective campaign creation and delivery metrics.
- Internal targets/metrics on technology adoption and process optimisation met.
- You will hit our quality assurance metrics on all campaigns you lead.
- Client satisfaction targets being met (internal & external).
- Learning certifications created and met across the practice.
- Active involvement in mentoring less experienced Programmatic colleagues.

**Some benefits for you: ✨**
- Hybrid salary scheme (50% paid in USD).
- 20 working days vacation plus all Argentina public holidays.
- Private healthcare (OSDE 210).
- Adaptive/hybrid working, with 3 days in our amazing Palermo Office (right opposite the Hippodrome)
- Free breakfast and lunch in the office.
- Quarterly training sessions on wider business skills (pitching, strategy, client servicing)
- Mobility programmes - work from another country for up to 30 days
- We will invite you to a skills and experience interview with one of our Programmatic specialists.
- We will invite you to meet your prospective new team with an assessment based on the specific client you'd be working for

**What happens next?**

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