Pricing Strategy
hace 1 semana
unybrands was founded in 2020 by a group of partners who shared a common vision to create the leading next-generation e-commerce platform for micro-brands. The company operates globally, with our headquarters located in Miami and additional teams based in Berlin, London, New York, Seattle and Shanghai.
unybrands acquires e-commerce brands that operate on and off Amazon. unybrands integrates the brands into its platform, optimizes the business operations and economics, and expands to new product lines and geographies. With us, e-commerce brands reach new heights with expert operators and infrastructure.
**Responsibilities**:
- **Pricing Strategy & Analysis (with P&L focus)**:
- Conduct in-depth market research to understand competitive pricing, customer behavior, and industry trends.
- Analyze different margin drivers including product cost, advertisement, retailer margin, and others to determine optimal pricing strategies that maximize profitability.
- Support in the implementation of pricing strategies that balance profitability, market competitiveness, and customer value, with a keen eye on the impact on the P&L.
- Utilize data analytics tools to monitor and evaluate the effectiveness of pricing strategies in relation to profitability and revenue goals, recommending adjustments as needed.
- Identify and quantify the potential impact of pricing changes on revenue, market share, and profitability.
- **Cross-Functional Collaboration & Deal Support**:
- Partner with cross-functional teams such as Brand Management, Marketing, and Supply Chain to ensure alignment and support for pricing strategies (This is a highly collaborative role).
- Support the development of deals, promotions, and digital media placements, ensuring they are both effective in driving sales and maintain healthy profit margins.
- Clearly communicate complex pricing data and recommendations to diverse audiences, both verbally and in writing.
- Remain a key point of contact for project inquiries and provide timely updates to stakeholders.
**Qualifications**:
- Bachelor's degree in Business Administration, Economics, Marketing, or a related field (or equivalent experience).
- 2+ years of experience in pricing analysis, competitive intelligence, or a similar role, with a strong understanding of P&Ls.
- Strong analytical skills with proficiency in data analysis tools, especially strong knowledge of Excel.
- Excellent understanding of pricing principles and their impact on consumer behavior, market share, and profitability.
- Experience with project management methodologies and tools.
- Excellent communication, collaboration, and presentation skills.
- Ability to work independently, manage multiple priorities, and thrive in a fast-paced environment.
- Working knowledge of SQL (a plus).
- Experience in the consumer-packaged goods (CPG) industry (a plus).
- Experience with e-commerce and/or Amazon pricing strategies (a plus).
unybrands is an equal opportunity employer and considers all applicants for employment without any regard to race, skin color, religion, gender identity, sexual orientation, and age. Nor are applicants discriminated against based on disability or protected classes.
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