B2b Digital Marketing Specialist

Are you looking for a place where you can unleash your true potential and grow? If you are a **B2B Digital Marketing Specialist**, Optic Power could be the place for you

We are a B2B professional services outsourcer with a focus on software development, our core business since Optic Power's creation. We assemble top-tier software development teams to work on challenging projects for our clients in multiple industries and geographies.

We strive to create an empowering environment where our employees feel inspired, challenged, and valued. Our team-oriented culture values collaboration and creativity, and we are committed to providing an environment that enables individuals to reach their full potential.

If you want to make an impact, work on a variety of projects, and develop to be your best professional self, we want you to join Optic Power.

**About the Role**

We are looking for a **B2B Digital Marketing Specialist **to be part of a team that, through a deep understanding of the consumer and our target market, implements our digital marketing strategy. Using a data-oriented approach, execute highly effective marketing plans to increase the number of high-quality leads, achieve profit, and maximize the brand’s long-term potential.

**Responsibilities**
- Understand the ICP for the company and how our brand is currently positioned in the market to implement a research-based digital marketing strategy.
- Deliver insights that drive an informed digital marketing strategy based on key metrics, historical data, and trend analysis.
- Execute digital marketing campaigns aimed at driving lead generation and client engagement.
- Identify trends and insights, and propose optimization of spend and performance based on the insights.
- Execute and measure experiments and conversion tests.
- Execute landing pages optimization for user experience and conversion.
- Utilize strong analytical skills to evaluate end-to-end customer experience across multiple channels and touchpoints.
- Monitor and measure the effectiveness of digital marketing campaigns on an ongoing basis to ensure maximum ROI, prepare accurate reports, and provide feedback on these results to stakeholders.
- Evaluate important metrics that affect our website traffic and target audience.

**Requirements**:

- Excellent analytical, data-driven, and project management skills.
- Minimum of 5 years experience in a digital marketing specialist position.
- 3 years of hands-on experience in online advertising.
- Experience in setting up and optimizing Google Ads campaigns.
- Highly motivated, flexible, and goal-oriented strategic thinker
- Prioritization, time management, and organizational skills.
- Advanced English level.
- Deep understanding of how all current digital marketing channels work and proven experience in implementing successful digital marketing campaigns.
- Experience in optimizing landing pages and user funnels.
- Experience with A/B and multivariate experiments.
- Solid knowledge of website analytics tools.
- Experience in B2B service marketing.
- Experience with Divi Builder for WordPress

**Benefits**
- Generous compensation and benefits.
- Receive your payment anywhere in the world.
- Smart remote work to support you in achieving your personal and professional goals.
- Virtual and physical team-building events.
- Career development with a range of training and development programs.
- Immediate promotion opportunities based on merit.
- A nurturing work environment with constructive feedback, and truly caring colleagues willing to recognize a job well done and support you.

**About Optic Power**

Optic Power's mission of fueling clients' growth and empowering people to be the best version of themselves has powered the company to develop, with more than 300 professionals in 18 countries in Latin America and Europe, we serve clients from start-ups to Fortune 500 companies.