B2b Saas Growth Marketing Specialist
hace 1 día
We’re bootstrapped, ambitious, and laser-focused on delivering value to our customers. We're seeking a T-shaped, growth-focused marketing professional to own our marketing strategy and execution across multiple channels. This role is perfect for a smart, adaptable marketer with B2B SaaS experience who can produce diverse content types and drive measurable growth.
Key responsibilities:
- Create educational and promotional assets: blog posts, landing pages, LinkedIn content, case studies, YouTube videos, and knowledge-base articles.
- Coordinate channel partnerships, co-marketing activities, and influencer relationships.
- Monitor, analyze, and report PPC performance on Google, LinkedIn, and YouTube; set targets and perform cross-channel performance analysis.
- Design and run experiments to validate and scale new acquisition channels; maintain and optimize existing channels.
Required qualifications:
- 2+ years of B2B SaaS marketing experience, preferably with products in the ~$2k-$5k annual contract value range.
- Proven ability to produce educational and promotional content across multiple formats.
- Strong data analysis and reporting skills.
- Excellent written and verbal English communication.
Preferred qualifications:
- Experience managing PPC campaigns and using analytics platforms.
- Familiarity with applicant-tracking systems or background in HR technology/recruitment.
- Experience using AI tools to support content creation.
- Demonstrated success in growing SaaS products.
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