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Marketing Coordinator
hace 3 semanas
Overview:
**Now is the time to join us**
At Virgin Pulse we value and celebrate diversity and we are committed to creating an inclusive environment for all employees. We believe in creating teams made up of individuals with various backgrounds, experiences, and perspectives. Why? Because diversity inspires innovation, collaboration, and challenges us to produce better solutions. But more than this, diversity is our strength, and a catalyst in our ability to #changelivesforgood.
**Responsibilities**:
**Who are you?**
The Marketing Coordinator is a newly established role within the International Marketing Team, integral to our international growth efforts & goals. You’ll work closely with the Marketing Team to increase brand awareness for Virgin Pulse and drive quality leads to our International Sales Teams via multi-channel, multi-touch digital campaigns.
**In this role you will wear many hats, but your knowledge will be essential in the following**:
- Supporting the launch & performance of lead generation campaigns to maximise demand for Virgin Pulse Internationally
- Together with the Team, plan & launch activity to help build the Virgin Pulse brand in International markets
- Assist the marketing team across a range of projects as well as work independently on special projects and requests
- Work closely with International Sales to research and understand our diverse focus regions, ensuring campaigns are not only translated but localised and adapted to maximise relevance and engagement
- Measure campaign performance across focus metrics & pipeline generation to ensure activity is directly yielding positive pipeline performance
- Supporting the International Sales Teams with events/conference organisation as required
- Present International campaign activity and performance at weekly marketing meetings, International get togethers and other meetings as required
- Continually explore, assess and launch new initiatives to increase targeting, engagement & conversion of international leads & prospects
- Assist the Marketing Team with lead processing, handling and reporting as required
- Coordinate the translation requirements for the design & Product Marketing Teams to ensure all deadlines are met
- Liaise with sales teams globally to ensure translation requirements and preferences in each region are met
- Manage quality expectations and address any issues surrounding translations to ensure a fast resolution
- Manage the translations budget to ensure cost-effective outcomes & reconcile invoices that relate to any translation work
- Ad-hoc Marketing tasks & business support
- You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in._
Qualifications:
**What you bring to the Virgin Pulse team**
**In order to represent the best of what we have to offer you come to us with a multitude of positive attributes including**:
- Marketing degree or equivalent tertiary education
- 1-2 years’ marketing experience - ideally in a global marketing role
- Savvy with online marketing platforms used to manage content, campaigns & leads e.g., Hubspot & Salesforce
- Experience with Google Analytics, HubSpot, HTML, market research survey tools, a plus
- Must know and understand advanced features of Excel, Word, PowerPoint and HTML and be comfortable with web-based tools and collaboration technologies
- B2B marketing experience is preferential
- Strong verbal & written communications skills, particularly with International stakeholders
- An understanding of cultural differences with relation to marketing communications
- Passionate about audience targeting via multi-channel campaigns
- Previous experience in working with external vendors/agencies
- Highly organised with exceptional eye for detail
- Creative & analytical - willing to contribute to campaign ideas & feedback on creative output
- Ability to work collaboratively and build strong cross functional relationships
- Resilient and positive
- Open and inquisitive mind
- Pride in quality of work
- Thrive in fast paced, deadline-driven environment
**You also take pride in offering the following Core Skills, Competencies, and Characteristics**:
LI-REMOTE & INDIVIDUAL HASHTAGS HERE
**_remove if not needed_**
**Why work at Virgin Pulse?