Latam Regional Lead Measurement

hace 2 semanas

Buenos Aires, Argentina Meta A tiempo completo

Global Customer Marketing LATAM (GCM) contributes directly to Meta's mission by connecting advertisers and businesses with their customers and helping them grow through a variety of advertising solutions. We succeed when we help our customers grow their business.The GCM team is searching for a Measurement & Analytics / Digital & Media who is passionate about digital and non-digital advertising, media planning, measurement, analytics, and driving measurable results. This person will drive the Measurement strategy for all LATAM activations, be the LATAM central point with headquarters for Measurement strategy, planning and execution, and also coordinate the media strategy for global and local campaigns across Meta’s B2B audiences, planning, building and launching media campaigns across digital marketing channels.

**Latam Regional Lead Measurement & Analytics - Digital & Media Responsibilities**:

- Play a strategic role in developing the cross-platform and cross-media measurement approaches and agendas for Meta Global Customer Marketing LATAM
- Empower a team to conduct in-depth effectiveness studies/analyses for to understand the relative impact of different marketing strategies across digital and non-digital platforms
- Partner with local and central Analytics teams to drive Measurement capabilities across the business with sophisticated models, automation and scale
- Build cross-functional relationships to understand data needs, build key metrics and standardize their usage across the organization
- Manage the delivery of high impact dashboards and data visualizations
- Drive go-to-market by planning, executing and scaling marketing campaigns for promoting Meta’s advertising solutions
- Partner with cross-functional stakeholders to become a trusted partner and resource
- Lead a multidisciplinary team responsible for Planning, Execution and Reporting of Digital Marketing activities
- Build integrated digital strategy and activation plans
- Project manage and coordinate digital campaign operational efforts across channels, including managing agency and vendor relationships

**Minimum Qualifications**:

- 6+ years experience in digital marketing/performance marketing
- BA/BS degree in quantitative field (e.g. Computer Science, Statistics, Business Intelligence/Analytics, Marketing) or equivalent experience
- Experience working with cross-functional teams, specifically creative teams and media/communications strategy teams
- Analytical experience to conduct analysis on creative performance, identify optimization opportunities and use data to inform marketing/creative decisions

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