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Paid Ads

hace 2 semanas

Buenos Aires, Argentina Natural Cure Labs A tiempo completo

**Language**: The role is in English.

**Salary**: $1,000 USD / month paid directly via Wise / PayPal / Payoneer / Binance / Crypto etc.

**Hours**: Flexible, but available 10:00am - 6:00pm EST

**Role Overview**:
This is a **high-impact, full-stack marketing role** where you will work **directly with the CEO**, own marketing strategy and execution, and play a critical role in the company’s next phase of growth.

**About Us**:
Natural Cure Labs is an award-winning dietary supplement company dedicated to delivering high-quality, science-backed products that empower individuals to take control of their health. With a strong presence on Amazon, TikTok Shop, Shopify, and Walmart, we are a trusted brand known for clean-label, vegan, non-GMO supplements. Our mission is to make natural health solutions both accessible and effective, supported by rigorous research and compliance.

**Natural Cure Labs Mission**:
To empower individuals on their wellness journey by providing high-quality, naturally derived supplements supported by research.

**Natural Cure Labs Vision**:
To enable a culture of wellness, where individuals make informed choices and have access to natural products to live healthy, confident, and fulfilled lives.

**Primary Role Objectives**:

- **Drive paid ad performance** - Optimize Google, Meta, and TikTok ad spend, creative, and targeting
- **Create SEO-driven content** - Build a library of blogs and educational content that ranks and converts️️️
- **Develop and manage Klaviyo automations** - Improve lifecycle marketing via segmentation and flows️
- **Rebuild our social media strategy** - Create and manage organic social content across key platforms

**Success Scorecard for the role**:

- **Optimize paid ad performance** across **Google (Search, Shopping, pMax), Meta, and TikTok Shop** (reduce CPC and ACOS, increase ROI)
- **Design high-performing creative** that “stops the scroll” and supports A/B testing strategies
- **Develop high-ranking SEO blog content** across multiple websites that attracts and converts (20+ articles / month)
- **Build and optimize automated Klaviyo flows** for welcome, post-purchase, and abandoned cart series
- **Design and write weekly newsletters** to drive open and click-through rates with engaging content and promotions
- **Overhaul our social media strategy** with consistent, compliant content and high-engagement form

**Regular Role Activities**:
**1. Paid Advertising Management (30%)**
- Create and manage **Google Ads, TikTok Ads, and Meta Ads** campaigns
- Build **scroll-stopping ad creatives** and test hooks, headlines, and CTAs
- Optimize campaigns for **ACOS, CPC, CTR, and ROAS**

**2. SEO Content Marketing (25%)**
- Develop and publish SEO-optimized blog content across multiple web properties
- Conduct keyword research and content gap analysis
- Write educational articles that attract, engage, and convert visitors
- Create and optimize automated flows: welcome, post-purchase, abandoned cart, win-back
- Segment audiences and build lifecycle campaigns
- Track performance and optimize based on open/click/conversion rates

**4. Weekly Newsletter Execution (15%)**
- Monitor and improve open and click-through rates

**5. Social Media Strategy (10%)**
- Create compliant content for IG, TikTok, LinkedIn, and Facebook
- Plan and schedule posts using a content calendar
- Monitor performance and iterate based on engagement

**Key Skills**:

- **Advertising Platforms**: Google Ads, TikTok Ads, Meta Ads
- **Content Marketing**: SEO, blog writing (Shopify, Squarespace), keyword research (SEM Rush), topical authority
- **Web Tools**: Shopify, Squarespace, ChatGPT, Google Analytics
- **Social Media**: Organic strategy, scheduling, compliance for supplements

**What Success Looks Like**:

- **Lower CPC and ACOS**, higher ROAS and CTR across paid channels
- **Top-ranking blog content** that brings in organic traffic and conversions
- **Klaviyo flows increase LTV** and reduce churn via segmented automation
- **Weekly newsletters boost engagement**, click-through, and promotion performance
- **Organic social presence grows**, all content remains compliant and high quality

**Tools**:

- Shopify
- Squarespace
- ChatGPT / DeepSeek / Claude
- Canva
- Klaviyo
- Google Ads / Google Analytics / Google Merchant Center
- Meta Ads / Business Center
- TikTok Shop / TikTok Ads / TikTok Business Center
- Microsoft 365 (Office products + Teams)

**People Contacts and Interactions**:

- **CEO** - Weekly meetings to align strategy & execution.
- **Influencers & Affiliates** - Recruiting, onboarding, and tracking performance.
- **Agencies & Vendors** - As needed for ad management, design, or marketplace support.

**Mandatory Meetings**:

- 1 hour weekly strategy check-in with CEO (L-10 format from EOS).
- Bi-weekly ad performance reviews.
- Monthly affiliate & influencer performance check-ins.

**Hiring Process in Five Steps (~3 hours total)**:

- 3 minute video intro
- 30 minute intro call with th