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Performance Marketing Lead

hace 2 semanas

Buenos Aires, Buenos Aires C.F., Argentina Prometeo Talent A tiempo completo
JOIN OUR TRIBE

Do you strive for excellence? Do you embrace innovation? Do you fight with fairness and respect? We are an exciting new gaming company based in Barcelona and Buenos Aires. Our innovative sports betting and casino games will rock your world. We have a burning desire to make gaming great entertainment and socially acceptable. We want it to be fun for our customers and our teams. We are BetWarrior. We welcome passionate warriors and are currently looking for a Performance Marketing Lead.

What you will do:

1. Development of a scalable, sustainable direct-to-consumer marketing program in a highly segmented, omni-channel environment.
2. Own the roadmap and define our overall strategy including data acquisition, audience segmentation, creative testing, customer journey optimization, etc.
3. Manage various marketing campaign elements including creative brief development, production, targeting, list selection, fulfillment, tracking and pre/post analysis.
4. Build milestones, matrices and test/control methodology using strong quantitative/analytical skills.
5. Demonstrate mastery in implementation including strategic thought leadership in medium, audience segmentation, dynamic content implementation, audience list management, production processes, and analytics.
6. Advance innovative operations that enable the transfer of data across databases and endpoints (including print vendors, digital onboarders, etc.) for integrating marketing execution.
7. Develop new perspectives and innovative approaches to elevate our data-driven marketing programs.
8. Leverage other team members with functional expertise to help shape these new strategies.
9. Actively monitor performance and proactively manage optimizations.
10. Educate cross-functional business partners about best practices.

Personal Skills:

1. Ideally +5 years of performance marketing management experience primarily focusing on setting up and optimizing campaigns within Google and/or Facebook platforms. Additional platforms and channels are a plus.
2. Prior client-facing experience and strong experience with data analytics and building media plans.
3. Preferably, a strong focus on the Google platform experience in building account structures and optimizing performance for Search Campaigns.
4. Strong direct-response background driving relevant business results for clients and a thorough understanding of best-in-class practices in these tactics.
5. High proficiency in Excel / Google Sheets and PowerPoint / Google Slides.
6. A passionate, tireless drive to succeed with the ability to work in a fast-paced, entrepreneurial environment and being comfortable with the unknown.
7. Exceptional attention to detail with sharp organizational skills and the ability to hit delivery deadlines.
8. An inspirational leader of people, used to managing complex and innovative Performance Marketing strategies to a large audience base.
9. Experience in the use of sophisticated multi-channel marketing solutions with practical working knowledge of targeting, dynamic publishing, journey building, triggers, sequencing and A/B testing.
10. You love all things data and are analytical in your approach. Significant experience in data planning is essential. You are data-driven with an extensive track record in database marketing, profiling and segmentation.
11. Excellent stakeholder management.
12. Experience working with 3rd parties, e.g. design agencies and printers.
13. Excellent numerical and analytical skills.
14. Used to interpreting and acting upon complex marketing data to create reports, convey meaningful and useful commercial information, and make recommendations through both written and verbal reports/presentations.
15. Excellent presentation skills.

We also expect you to embody the BetWarrior values:

1. TAKE RESPONSIBILITY - For your actions and progress, for our internal and external community.
2. BE FAIR - Treat others like you want to be treated.
3. STRIVE FOR EXCELLENCE - In your own performance and in ensuring the quality of our products and service.
4. BE CURIOUS - To learn and grow all the time.
5. EMBRACE INNOVATION - Explore creative opportunities and love the unconventional.
6. HAVE FUN - Make gaming great entertainment and our workplace exciting.

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