Director, Marketing

hace 1 día

Buenos Aires, Argentina buscojobs Argentina A tiempo completo

MJK Connections is running the search for a fully remote Program Support Specialist for our amazing client, Member Loyalty Group. Check out the description below.

Director, Marketing & Digital Communications

Basic Purpose

To support Member Loyalty Group in providing superior member engagement programs and a world‐class client experience to the credit union industry. The Marketing Director has the responsibility for the organizations marketing activities and oversees the development and delivery of a fully integrated marketing strategy for the business.

Responsibilities:

- Enhance and manage MLG Brand, brand assets and messaging
- Develop and manage strategic marketing plan & calendar
- Plan, budget, direct and implement marketing efforts
- Oversee implementation of the Marketing strategy ‐ including campaigns, events, digital marketing, and PR.
- Oversee social media strategy and content marketing
- Manage ongoing customer & marketing communications
- Hire, coordinate with and manage design partners
- Craft regular internal status reports of all marketing & communication activities
- Client engagement
- Develop client communications including message development and placement, client news pieces, best practice sharing, thought‐leadership information etc.
- Coordinate with Program Manager to develop a comprehensive participant engagement strategy and tactical plan
- Business Development & Industry Engagement
- Actively work with the CEO and Senior Staff to develop and implement a comprehensive industry engagement plan focused primarily on MLGs target group
- Coordinate industry communications including message development and placement, MLG blog, MLG website, thought‐leadership articles etc.
- Create personas and lead nurturing communications to leverage Hubspot and to enhance ongoing communications with potential credit union participants who come inbound from the website.
- Create and manage PR to ensure that MLG is recognized in the CU industry.
- Community Management
- Set and accomplish organizational goals regarding community participation and success measures.
- Development of community content.
- Cultivate best practices for all credit unions using Voice of the Member programs.
- Event Management
- Oversee planning and execution of logistics for conferences, meetings, and other events.

Requirements

- BS / MS degree in marketing or a related field
- Proven working experience in marketing and digital marketing
- Demonstrable experience leading marketing and advertising programs
- Highly creative with experience in identifying target audiences and devising campaigns that engage, inform and motivate
- Strong copywriting skills
- Effective time management skills
- Experience in optimizing landing pages and user funnels
- Professional and proactive work ethic
- Solid knowledge of website analytics tools
- Strong analytical skills and data‐driven thinking
- Up‐to‐date with the latest trends and best practices in online marketing and measurement

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