Group Creative Senior Manager LAG
hace 1 mes
Title: Group Creative Senior Manager LAG
Division: Tools & Outdoor | Studio
Position Summary: Stanley Black & Decker is seeking a multi-talented Group Creative Manager to join our fast-growing in-house Brand Creative Studio team. The candidate should have a track record of leading a cross-functional team in creating engaging content, have a keen eye for design, a strong sense of visual storytelling, and marketing acumen. This individual should have a firm understanding of the creative process from creative thinking through to production for all projects.
Job Specifications: The primary focus of this position is to lead a cross-functional team of creatives to support a brand(s) from concept through to production – following brand style guides along the way. Project types include video, photography, in-store point of sale materials, packaging, ecomm assets and digital design. The right candidate will be a self-starter who is able to take the initiative and manage their team’s projects – working with other global Studio team members and Brand Strategists to achieve the best possible results.
Responsibilities:
- Translate business goals and initiatives into compelling, innovative, and clear communication.
- Collaborate with cross-functional partners to strategize and execute integrated campaigns.
- Provide impactful creative direction and project oversight of omni-channel campaigns for multiple brands, including photo and video projects from pre-production through post-production.
- Clearly convey creative direction and brand messaging to internal creative teams, as well as external vendors.
- Manage creation of content wireframes and creative wireframes to support campaigns.
- Analyze and execute strategic solutions to hit a creative brief.
- Big Ideas generation.
- Contribute to overall development, training, and process improvement for Studio.
Requirements:
- Bachelor's degree (or equal experience) in Communications, Advertising or another related field.
- 7-10+ years professional experience with an in-house marketing team or advertising agency.
- Ability to sell big ideas and drive executions through production.
- Ability to collaborate with a fast-paced team— organizing, prioritizing, and managing multiple projects simultaneously.
- Strong conceptual and creative thinker.
- Proficient in managing production budgets.
- Exceptional design skills that can visually bring to life conceptual ideas.
- Strong understanding of content strategy and consumer journey mapping.
- Strong understanding of the production process.
- Experience art directing photo/video production and post-production.
- Exceptional personal time management and the ability to project manage others as well.
- Communicate effectively with internal associates to manage expectations and negotiate when needed.
- Ability to manage, mentor, and provide career development and skills growth for direct reports.
- Experience working with large-scale brands.
- Portfolio with relevant work experience and examples required.
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