Social Media Director
hace 5 días
This role requires exceptional interpersonal and communication skills, as the director will collaborate closely with cross-functional teams and manage social media staff to drive brand engagement and business growth.
Key ResponsibilitiesStrategic Leadership: Develop and implement a comprehensive social media strategy that aligns with the company's marketing and branding goals.Team Management: Lead and mentor the social media team, ensuring clear communication of goals, performance metrics, and best practices.
Foster a collaborative and innovative team environment.Content Creation & Curation: Oversee the creation of engaging, high-quality content across all social media platforms (Facebook, Instagram, Twitter, LinkedIn, TikTok, etc.
).Brand Voice & Messaging: Ensure consistency in the company's voice and messaging across social channels while maintaining brand integrity.Campaign Management: Plan and execute social media campaigns, including paid advertising, with the objective of increasing brand awareness, driving traffic, and generating leads.Analysis: Monitor, analyze, and report on key performance metrics (KPIs) for social media, providing insights for continuous improvement.Cross-functional Collaboration: Work with marketing, PR, design, and product teams to ensure alignment of social media strategy with broader business objectives.Trend Monitoring & Innovation: Stay updated on emerging social media trends, tools, and platforms, integrating new technologies and ideas into the company's strategy.Crisis Management: Respond to social media crises in a timely and strategic manner, maintaining brand reputation and integrity.Required QualificationsBachelor's degree in Marketing, Communications, or a related field.5+ years of experience in social media management for mid-size or larger companies.2+ years of experience managing a team or department.Proven success in developing and executing social media strategies that drive engagement and business growth.Hands-on experience with social media management tools (e.g., Hootsuite, Buffer, Sprout Social).Strong knowledge of social media analytics and performance tracking.Excellent interpersonal, communication, and leadership skills.Ability to manage multiple projects in a fast-paced environment.Preferred QualificationsExperience with paid social media campaigns and budget management.Experience with influencer marketing strategies.Knowledge of SEO, SEM, and content marketing.Benefits12 PTO24 hours PTOUSA Holidays OffBirthdays OffVoucher: $500 USD for trainingsLanguageEnglish (required)
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