Social Media Lead
hace 5 días
Binance is the global blockchain company behind the world's largest digital asset exchange by trading volume and users, serving a greater mission to accelerate cryptocurrency adoption and increase the freedom of money. Are you looking to be a part of the most influential company in the blockchain industry and contribute to the cryptocurrency revolution that is changing the world?
Responsibilities- Be a part of the central social media team, contributing towards the main Binance accounts on each platform Latam.
- Team coordination to produce high quality, engaging, original content that can be used cross-platform.
- Own and operate multiple official social media and signal channels, as well as the content strategy/output and results for each.
- Drive effective and creative social media campaigns, working cross-functionally with design, content, performance marketing, product and other teams.
- Measure, report, and analyze the performance of campaigns across channels and translate findings into actionable, data-driven recommendations in order to improve future performance.
- Innovate and implement test-and-learn strategies along with delivering results.
- Analyze social media landscape to supply actionable insight (in real-time) to both the social and greater marketing team with hot topics, breaking news, sentiment/market observations.
- Engage and build communities through one-on-one as well as one-to-many conversations.
- Provide insights about the market to the Marketing team.
- Support the marketing team on in site activities such as OOH campaigns.
- Help planning offline marketing campaigns.
- Native or Fluent Spanish & English language is a MUST.
- Keen sense and understanding of the crypto market in general.
- Marketing degree or similar background with social media focus.
- A meme connoisseur.
- Demonstrates a clear and concise style of communication, with a creative/fun spin when relevant.
- 5+ years of experience in digital marketing or social media related roles.
- Offline marketing experience.
- Strong knowledge of Social Media ecosystem in Latam.
- Well-versed with Social Media listening and planning tools.
- Strong sense of responsibility and resistance to stress.
- Self-motivated and results-oriented.
- Strong experience in social media performance campaigns.
- Remote and startup experience is a plus.
- Do something meaningful; Be a part of the future of finance technology and the no.1 company in the industry.
- Fast moving, challenging and unique business problems.
- International work environment and flat organisation.
- Great career development opportunities in a growing company.
- Possibility for relocation and international transfers mid-career.
- Competitive salary.
- Flexible working hours, Casual work attire.
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