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B2B Marketing Analyst
hace 2 semanas
Hey
We are a rapidly growing staffing agency based in the U.S. Our team works remotely from different countries around the globe.
This role is open for South America, South Africa, and Egypt
We're looking to hire a B2B Marketing Automation Associate who is excited to learn from smart people in an incredibly fast-paced environment.
In this role, your job is to ensure were maximizing every touchpoint in our marketing funnel to drive conversions .
Your primary KPI?
A dvancing deals along the pipeline improving booking rates, close rates, and overall deal velocity via email, sms and phone.
You are NOT a BDR .
We have an entire BDR/SDR team.
Your job is to automate their job and make them do less and less.
This position is ideal for someone with 3+ years of experience managing B2B lifecycle marketing and a passion for data, automation, and optimizing customer journeys .
You must be proficient in HubSpot and skilled at running targeted campaigns that move prospects down the funnel.
Key Responsibilities: - Create and implement email and SMS marketing campaigns that align with our overall marketing strategy.
- Own newsletter campaigns to engage and nurture leads.
- Collaborate with the team to develop compelling and engaging messaging that aligns with our brand voice.
- Clearly define lifecycle stages and lead status to enhance marketing and sales alignment.
- Track and optimize our calling efforts caller ID, follow-up tracking, etc.
- Contribute to the development of lifecycle marketing strategies that grow customer retention, ROI, and LTV.
- Conduct A/B testing on your email/sms campaigns to optimize subject lines, engagement, open rates, and conversions.
- Develop and optimize marketing automation workflows in HubSpot.
- Track and report on campaign performance metrics weekly.
- Maintain and update performance dashboards with the latest data.
- Map customer journeys in Miro and create visual workflows.
- Work closely with sales to align lifecycle marketing efforts with pipeline goals.
- Manage lead scoring, segmentation, and trigger-based automation to personalize outreach.
- Optimize and refine existing lead nurture sequences to increase booking rates.
- Drive experiments to improve email deliverability and response rates.
- Manage AI-driven chatbot conversations and launch phone call campaigns (bonus, not required).
Career Growth: This role offers a clear path for professional growth, mentored by marketing leaders who are deeply invested in your development.
As you scale lifecycle efforts, there is room to take on more strategic ownership of the customer journey.
This is a great role for someone who wants to becoming a Marketing Manager, Sales Ops Manager or Marketing Automation Manager.
Qualifications: - 3+ years managing B2B lifecycle marketing campaigns, ideally for SMB (as opposed to Enterprise) - Proficient in HubSpot.
- Experience setting up and optimizing email, SMS, and automation workflows.
- Strong analytical skillsyoure obsessed with tracking, reporting, and improving performance.
- Ability to create and maintain performance dashboards.
- Experience running A/B tests to improve conversion rates.
- Strong project management and organizational skills with keen attention to detail.
- Excellent communication skills, particularly in a remote, fast-paced environment.
- Fluent in English - theres no copywriter to manage, so youll need to handle messaging yourself.
You must speak quickly.
Everyone on our team is a fast talker, and we need someone who can keep up.
- Bonus: Experience managing AI bots, phone call campaigns, or automated LinkedIn LET'S CONNECT
APPLY AND LET'S START OUR JOURNEY TOGETHER
