Head Of Digital Content
hace 6 días
Head of Digital Content & Programático BusinessParamount busca un profesional responsable de liderar la estrategia y ejecución de los contenidos digitales del canal de televisión, así como desarrollar y optimizar los negocios digitales programáticos.
Esta posición tiene como enfoque asegurar que los contenidos digitales sean innovadores y atractivos para la audiencia, y maximizar las oportunidades de ingresos a través de plataformas programáticas.
ResponsabilidadesEstrategia: Supervisar la creación y curación de contenidos digitales para diferentes plataformas (web, redes sociales, streaming, apps).Negocios Programáticos: Implementar estrategias de monetización a través de plataformas DSP, SSP y Ad Exchanges.Innovación: Incorporar nuevas tecnologías y herramientas de análisis para optimizar campañas publicitarias y contenidos.RequisitosProfesionales con Licenciatura en Marketing Digital, Negocios o áreas relacionadas.8-10 años de experiencia en contenido digital y publicidad programática, idealmente en medios o tecnología.Manejo avanzado de plataformas como DSP, CMS, y herramientas de análisis (Google Analytics, comScore).Se valorará aquellos candidatos que se destaquen por sus habilidades de liderazgo, comunicación efectiva y orientación a resultados.
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