Digital Content Strategist

hace 3 días


Buenos Aires, Buenos Aires C.F., Argentina Tbwa ChiatDay Inc A tiempo completo

We are seeking a highly skilled Senior Tech Content Manager to lead the development and implementation of a comprehensive content strategy aligned with our CRM goals. The ideal candidate will work closely with marketing, sales, and customer service teams to ensure that all customer touchpoints are seamless and contribute to a cohesive brand experience.

Key Responsibilities
  1. Develop and execute a content management strategy to enhance customer experience across various lifecycle stages.
  2. Manage and maintain a centralized content library, ensuring easy accessibility for internal teams.
  3. Create and edit CRM content, including email templates, landing pages, campaign materials, and customer journey assets.
  4. Continuously analyze CRM content performance and optimize based on customer feedback, data insights, and engagement metrics.
  5. Implement A/B testing strategies to improve content effectiveness across email campaigns, customer journeys, and landing pages.
  6. Support oversight and management of the larger content manager team.


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