Product Marketing Manager
hace 1 mes
Product Marketing Manager Full-time (40-Hours Per Week), Remote About Us: At The Global Talent Co., we provide opportunities to work with leading innovative technology companies worldwide, offering stable employment, competitive compensation, career growth, and access to a community of 25k+ like-minded marketing professionals.
This role is with a fast-growing technology leader specializing in defending against sophisticated bots and online fraud. Known for its innovative, AI-powered solutions, this company empowers businesses worldwide to deliver safe, seamless digital experiences. By joining the team, you'll play a crucial part in advancing cybersecurity and protecting millions of users daily.
About this Role: We are seeking a strategic, creative, and detail-oriented Product Marketing Manager to join our client's team. This role involves leading go-to-market strategies, managing product positioning, and executing analyst relations to maximize visibility. Working cross-functionally with sales, product, and marketing teams, this position is perfect for a candidate with a strong background in product marketing, cybersecurity, and technology industry analyst relations.
Key Responsibilities: Develop and execute joint marketing strategies with strategic partners to drive demand and revenue growth.
Plan and manage co-branded marketing campaigns across digital, event, and content channels.
Create co-branded content assets (case studies, whitepapers, blog posts) to support partner initiatives and sales enablement.
Build and maintain strong relationships with partner contacts, ensuring alignment on objectives and campaign execution.
Conduct regular partner training and onboarding sessions to ensure effective messaging and product knowledge.
Collaborate cross-functionally with sales, product, and customer success teams to align partnership goals and support revenue targets.
Track, analyze, and report on the performance of partner marketing activities, optimizing based on data-driven insights.
Plan and execute joint events (webinars, workshops, trade shows) with partners to enhance brand presence and generate leads.
Research and identify new partnership opportunities aligned with the company's growth objectives.
Oversee partner marketing budgets and ensure resource allocation aligns with company goals.
Qualifications: 3-5 years in product marketing or management
At least 2 years of experience in B2B
Proven track record of developing high-quality content across multiple mediums, including video, whitepapers, blogs, and solution briefs.
Experience in technology marketing, with the ability to distill technical concepts for diverse audiences. Advanced project management skills for balancing competing deliverables.
Exceptional English written and verbal abilities with strong presentation skills.
Familiarity with analyst report cycles and experience managing evaluations (e.g., WAVE, MQ).
Ability to work aligned to Eastern Standard Time hours
Join our team and be part of a collaborative and innovative environment where your skills and expertise will make a real impact. We offer competitive compensation, professional development opportunities, and a supportive team culture. Apply now and take the next step in your career
At The Global Talent Co., our mission is to bridge the gap between leading global tech companies and amazing global talent. We believe everyone deserves equal access to opportunities, regardless of the country they are born in.
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