Digital Acquisition Specialist
hace 6 días
Key Responsibilities:
- Strategic Planning: Identify target markets, develop comprehensive marketing strategies, and set KPIs to measure success.
- Campaign Execution: Create and manage marketing campaigns across various digital channels like paid advertising (PPC), email marketing, content marketing, social media, SEO, and landing pages.
- Lead Generation: Design and implement lead generation initiatives to attract qualified potential customers.
- Customer Acquisition: Optimize the customer acquisition funnel to increase conversion rates and drive new user sign-ups.
- Customer Retention: Implement strategies to retain existing customers and encourage upgrades to higher subscription tiers.
- Data Analysis & Reporting: Monitor campaign performance using analytics tools, extract actionable insights, and make data-driven adjustments to marketing strategies.
- A/B Testing & Experimentation: Continuously test different marketing approaches to identify the most effective tactics for maximizing ROI.
- Cross-Functional Collaboration: Work closely with sales, engineering, and customer success teams to ensure alignment and smooth customer journey.
Requirements:
- 3+ years of hands-on experience as a SaaS growth marketing professional.
- Deep understanding of SaaS business models and customer lifecycle.
- Experience with the AARRR Funnel / Pirate Metrics.
- Proficiency in digital marketing channels and tactics.
- Data analysis and interpretation skills.
- Strong analytical and problem-solving abilities.
- Experience with marketing automation tools.
- Excellent communication and collaboration skills.
- Ability to think creatively and experiment with new marketing strategies.
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