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Chief CRM Officer

hace 2 semanas

Buenos Aires, Buenos Aires C.F., Argentina Suma 3 Consultores A tiempo completo
About the Role
We are looking for a talented Head of CRM to join our team at BetWarrior. As a key member of our organization, you will be responsible for overseeing all CRM functions, building the business's overall consumer management capability, and providing a high level of service and excellent consumer experience. This role requires a strategic thinker who can develop and implement marketing techniques to drive new customers, monitor relationships with existing customers, and ensure effective sales funnels.

Responsibilities
Key responsibilities of this role include planning and managing multi-channel marketing campaigns, suggesting new methods to address customers' needs, tracking marketing metrics and trends, reviewing and selecting CRM software, conducting market research, and owning and managing the overall CRM and loyalty strategy. You will also be responsible for following internal processes to maximize potential from customer data, defining measurable KPIs, and regularly reviewing campaigns against strategic objectives.