Chief Marketing Officer, Frontline Brands

hace 3 días


Buenos Aires, Buenos Aires C.F., Argentina The Coca-Cola Company A tiempo completo

We are committed to building a strong beverage brand portfolio that drives business growth and profitability. As Chief Marketing Officer, Frontline Brands, you will lead the development and execution of strategic plans that break through in a competitive market. The ideal candidate will have a deep understanding of marketing principles, excellent leadership skills, and the ability to collaborate with cross-functional teams.
Key Responsibilities:
• Develop and execute strategic brand plans that drive business results.
• Lead communications strategy, development, and execution across the marketing mix, including digital, PR, TV, promotions, and media.
• Collaborate with cross-functional teams, such as Sales, Finance, Media & Social, and external agency partners to plan innovative consumer experiences.
Requirements:
• Bachelor's degree in Marketing, Business, or a related field.
• 7+ years of brand marketing experience, with a minimum of 2 years of people leadership.
• Proven results across various marketing communications disciplines, including advertising, PR, digital, social, shopper marketing, and consumer promotions.


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