Digital Transformation Leader

hace 6 días

Distrito Ciudad de San Rafael, Argentina BIOMARIN A tiempo completo

Company Overview

BioMarin is a global biotechnology company that relentlessly pursues bold science to translate genetic discoveries into new medicines. Our team applies scientific expertise in understanding the underlying causes of genetic conditions to create transformative medicines, using various treatment modalities.

We develop medicines for patients with significant unmet medical need by enlisting experts and creating an environment that empowers our teams to pursue innovative science. Our distinctive approach to drug discovery has produced a diverse pipeline of commercial, clinical, and preclinical candidates.

About Commercial

The Commercial organization at BioMarin leads global sales and marketing strategies worldwide. We continue to solidify our presence in the United States and Europe while rapidly growing in regions such as Latin America, the Middle East, and Asia-Pacific.

Job Description

As the Global Head of Commercial Digital, you will drive digital transformation across the commercial organization, establishing us as a leader in digital engagement and customer experience. You will lead a team focused on building a new global commercial capability for BioMarin, partnering closely with Business Units, International Region Leadership, Global Commercial Operations, Information Technology, and other key stakeholders.

  • Develop and champion the global vision and roadmap for BioMarin's cross-portfolio global commercial digital and omnichannel strategy, including implementation plans and digital capability development across commercial teams.
  • Lead and develop a high-performing global digital team, fostering a culture of innovation and collaboration; position the team as a center of excellence and trusted partners for the enterprise.
  • Oversee the creation, deployment, and optimization of customer journeys that leverage multiple digital and traditional channels.
  • Partner with marketing, sales, and medical teams to align touchpoints with customer needs, therapeutic objectives, and compliance standards.
  • Develop and manage an omnichannel calendar to ensure seamless integration of campaigns, events, and engagement initiatives.
  • Drive strategic initiatives to evolve the operating model, optimizing customer, patient, and portfolio performance; proactively identify and implement scalable solutions.
  • Oversee the execution of digital operations across key areas, including CRM, marketing automation, websites, content management, lead management, sales enablement platforms, paid media, SEO, and other relevant digital channels.
  • Own campaign operations across websites and omnichannel campaigns, ensuring seamless execution and alignment with strategic goals.
  • Establish enhanced customer insight capabilities and drive efficient content sharing globally.
  • Serve as the single point of contact for new digital projects or enhancements, ensuring all digital and omnichannel initiatives have appropriate oversight, engaging the right internal and external stakeholders.
  • Partner closely with colleagues from Business Insights & Analytics (BI&A) and Performance Excellence (PE) to build the necessary decision support infrastructure, combining and mining data sets to support core brands across regions and markets, and define key performance indicators (KPIs) to measure the success of digital strategies and initiatives across all channels.
  • Coordinate program updates and progress reports for leadership, highlighting key milestones, risks, and outcomes.
  • Manage relationships with agencies-of-record (AORs) and partners, collaborating with procurement on contracts, financials, and performance management; establish and enforce standards and best practices for collaboration with 3rd-party agencies, ensuring global consistency, quality, and compliance.
  • Maintain deep expertise in healthcare delivery and digital customer engagement trends, partnering with brand teams to leverage current capabilities and shape the future roadmap.
  • Champion a culture of data-driven decision-making and digital innovation across the commercial organization.
  • Lead change management efforts to ensure teams are equipped to execute within an omnichannel framework.
  • Serve as a trusted advisor to cross-functional teams, bridging gaps between strategy, data, and execution.

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