Marketing Analytics Expert
hace 5 días
About Us
At Mercury Development, we foster a collaborative and results-driven environment for data professionals. Our company specializes in optimizing digital advertising performance, market trend forecasting, and providing data-driven insights to enhance overall business growth.
The Job Description
As a Senior Data & Marketing Analyst, you will be responsible for analyzing marketing data, developing predictive models, and providing actionable insights that drive strategic growth. You will work with cross-functional teams to enhance digital marketing performance, optimize advertising spend, and refine data-driven business strategies.
Your Key Responsibilities:
- Analyze marketing campaign performance across Google Ads, Meta Ads, and other digital platforms to optimize ROI.
- Develop and maintain dashboards and automated reports using tools like Power BI, Tableau, and SQL to track key performance metrics.
- Conduct in-depth data analysis to identify trends, opportunities, and actionable insights for business growth.
- Build and refine predictive models and forecasting techniques to anticipate market trends and campaign outcomes.
- Provide weekly and monthly reports to senior leadership, summarizing key insights and recommendations.
- Collaborate with digital marketing and business strategy teams to improve data-driven decision-making.
- Monitor large-scale advertising accounts and assess performance to maximize engagement and conversions.
- Ensure data accuracy, validation, and integrity across multiple sources.
Your Requirements:
- 5+ years of experience in data analysis, business intelligence, or marketing analytics.
- Strong proficiency in SQL, Microsoft Excel, Power BI, and Tableau.
- Expertise in Google Ads, Meta Ads, and other digital marketing platforms (certifications preferred).
- Experience working with large datasets, developing reports, and providing actionable insights.
- Familiarity with predictive modeling, A/B testing, and performance forecasting.
- Strong problem-solving skills with the ability to present complex data insights to non-technical stakeholders.
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