Programmatic Media Buyer
hace 7 días
We are looking for a skilled Programmatic Media Buyer to join our team at DEPT. As a Programmatic Media Buyer, you will be responsible for designing and executing programmatic and/or direct buy tactical strategies for our clients.
In this role, you will work closely with our cross-functional teams, including activation, ad operations, integrated planning, client partners, and data strategy, to ensure that client needs are anticipated and met.
Key Responsibilities- Design and execute programmatic and/or direct buy tactical strategies for assigned clients.
- Act as a subject matter expert in programmatic and direct buys for assigned clients, answering client communications and leading weekly calls.
- Manage accounts, including project management and campaign builds and optimization in DSPs within agreed-upon timelines.
- Monitor campaigns and pace daily to ensure delivery of budgets and KPI targets.
- Collaborate on roadmaps, testing plans, reporting dashboards, and QBRs/FBRs to meet client needs and goals.
- Quantify and prioritize initiatives that will have the greatest impact on account performance while balancing long-term growth initiatives.
- Implement testing initiatives in key areas such as creative, audience segmentation, placement, format, publisher, and ad tech partner negotiation/selection.
- Ensure all account programmatic management efforts go through a QA process and are executed/delivered error-free.
- Support Client Partners with account communications, recommendations, slides, and tactical plans for programmatic and direct buys.
- Stay up-to-date on agency POVs, thought leadership, industry trends, and partnership capabilities by following SMEs and attending DEPT's training opportunities.
In this role, we expect you to grow into higher-level concepts, including:
- Active delegation, coaching, and mentorship to Associates & Sr Associates.
- Understanding the business model and objectives of client businesses and how programmatic and direct buys play a key role in each stage of the funnel.
- Contributing to agency thought leadership and case studies.
- Effective management of a direct report through skill development, guiding growth opportunities, and consistent support around employee work-life balance and morale.
We're looking for someone with:
- An advanced understanding of programmatic and direct buys, keenly understanding how they fit within a full funnel strategy.
- A minimum of 4 years' experience in programmatic advertising and a minimum 1 year of experience in a client-facing digital marketing role.
- 2 years' experience trading in DV360 and/or The Trade Desk.
- Comfort and proficiency in utilizing pivot tables and VLOOKUP function in Excel and/or Google Sheets for reporting and data analysis for insights.
- Proven prior work experience presenting findings and making recommendations for account optimizations to internal stakeholders or external clients.
- Experience establishing relationships and working directly with publishers, SSPs, data, and/or adtech partners.
- Strong written and verbal communication skills.
We're looking for someone who:
- Has a Google Analytics certification.
- Has experience managing programmatic campaigns in Google Ads (GDA and YouTube) and Amazon DSP.
- Is an energetic, passionate, and creative programmatic enthusiast eager to roll up their sleeves and learn.
- Has an entrepreneurial spirit and is a self-starter, able to work both independently and in a team environment.
DEPT is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands such as Google, KFC, Philips, Audi, Twitch, Patagonia, eBay, and more.
Our team of 2,500+ digital specialists across 30+ locations on 5 continents delivers pioneering work on a global scale with a boutique culture.
Diversity, Equity, and InclusionAt DEPT, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive. We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
Not sure you meet all qualifications? Apply, and let us decide.
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