Marketing Analyst
hace 2 meses
Job Summary:
The Marketing Analyst for ESET Latin America plays a crucial role in implementing relational marketing and demand generation actions. This involves participating in events, managing the webinar cycle, and positioning the company through initiatives like Argentina Cibersegura and Digipadres.
Functional Responsibilities and Duties:
- Develop and implement actions and loyalty plans according to the segment.
- Plan and coordinate webinar cycles, scheduling themes for LATAM, Mexico, and Brazil, and prepare invitations for partners and other participants. Write and publish webinar posts on the corporate blog and in various newsletters.
- Organize, coordinate, and perform tasks related to ESET Latin America's participation in events.
- Strategically plan and coordinate with the Channel Marketing Analyst to execute the ESET Partner Days (EPD) cycle of events throughout the region.
- Work on proposals, management, and coordination of relationship activities, ensuring end-to-end processes and ROI analysis.
- Ensure the use of data collection strategies that best apply to each event, coordinating the implementation of surveys at events, and meeting the lead generation goal in the year.
- Actively participate in defining and executing B2B tracking processes for leads generated at events on the Hubspot platform.
- Analyze events in assigned markets and propose participation in those aligned with set objectives.
- Analyze proposed event alternatives, selecting the one that best suits market needs and available resources.
- Assist in the general organization of ESET Security Days events.
- Develop direct marketing promotional kits, setting targets and strategies to implement, and proposing elements to include, evaluating possible suppliers, and designing materials with selected suppliers.
- Generate reports on events held at ESET Latin America for Marketing Managers and ESET HQ.
- Manage the Area's promotional materials stock used in events and relationship activities.
- Keep the Regional Calendar of Events, the website, and other publications updated with past and future events and webinars, saving photos and documents on the server.
- Comply with Information Security Policies and Directives defined by the Company.
- Integrate ESET Latin America's values into every decision and day-to-day behavior, making them a pillar of the corporate culture and transmitting them in every task.
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