Performance Marketing Manager

hace 1 semana


Buenos Aires, Buenos Aires C.F., Argentina SAP A tiempo completo

We are an exciting new gaming company based in Barcelona and Buenos Aires, committed to making gaming great entertainment and socially acceptable. We welcome passionate warriors and are currently seeking a Head of Performance Marketing (HPM) to join our team.

About the Role

The HPM will be responsible for driving the marketing department's commercial performance through systematic campaign-specific results and overall measurement. This includes managing high quality acquisition programs, campaigns, and activities across the business's online platforms, ensuring that projects are delivered in a timely manner, and collaborating with all departments to optimize programs, campaigns, and landing pages.

The HPM will work closely with all marketing teams in target-setting as well as post-campaign evaluations. Additionally, s/he will build in-house marketing automation for enhancing the marketing department's efforts, ensuring that leads are converted into consumers through well-crafted campaigns.

Key Responsibilities
  • Develop a scalable, sustainable direct-to-consumer marketing program in a highly-segmented, omni-channel environment.
  • Own the roadmap and define our overall strategy including data acquisition, audience segmentation, creative testing, customer journey optimization, etc.
  • Manage various marketing campaign elements including creative brief development, production, targeting, list selection, fulfillment, tracking, and pre/post analysis.
  • Build milestones, matrices, and test/control methodology using strong quantitative/analytical skills.

The HPM will also demonstrate mastery in the implementation of strategic thought leadership in medium, audience segmentation, dynamic content implementation, audience list management, production processes, and analytics. Additionally, s/he will advance innovative operations that enable the transfer of data across databases and endpoints for integrating marketing execution.



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