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Google Ads Campaign Manager

hace 1 semana


Buenos Aires, Buenos Aires C.F., Argentina Ins Global A tiempo completo

About the Role

In this role as Google Ads Specialist, you will be responsible for developing and managing high-performance Google Ads campaigns that drive relevant web traffic. You will be working closely with cross-functional teams to improve overall marketing strategies and stay up-to-date on the latest Google Ads trends and best practices.

Key Responsibilities:

  1. Develop, execute, and manage comprehensive Google Ads campaigns (Search, Shopping, Performance Max) to drive relevant web traffic.
  2. Conduct keyword research, selection, and optimization for cost-effective bidding strategies.
  3. Design and implement targeted ad group structures and audience segmentation to boost ad performance.
  4. Utilize and optimize ad extensions (sitelinks, callouts, structured snippets) to enhance campaign performance.
  5. Monitor and analyze campaign performance using Google Analytics and other relevant tools to generate detailed performance reports.

Requirements

  • Proven experience managing successful Google Ads campaigns, driving profitable traffic and achieving KPIs.
  • Strong understanding of PPC, CPC, CPA, and ROAS metrics.
  • Proficiency in keyword research tools, Google Analytics, and performance tracking tools.
  • Strong analytical skills with the ability to interpret data and optimize marketing strategies.

About Us

At Ins Global, we pride ourselves on being a dynamic and results-driven organization that prioritizes professional development and autonomy. We offer a competitive compensation package, medical insurance coverage, and career growth opportunities within an established and growing international company.