Digital Tag Management Specialist
hace 1 semana
The Digital Tag Management Specialist will be responsible for configuring, managing, and optimizing Google Tag Manager and Google Analytics implementations to ensure accurate tracking and reporting of website performance metrics. This includes setting up and maintaining GA4 tracking tags, defining a taxonomy for user actions, and implementing various pixels and tags on client websites.
Main Responsibilities:- Configure, manage, and optimize Google Tag Manager and Google Analytics implementations to ensure accurate tracking and reporting of website performance metrics.
- Set up and maintain GA4 tracking tags on web pages, apps, and messaging platforms.
- Define a taxonomy for tracking relevant user actions, such as clicks, conversions, and events.
- Collaborate with global digital experience platform teams to align analytics strategies, permissions, and capabilities.
- Perform quality assurance, including identifying and troubleshooting errors, analyzing issues, and proposing effective solutions.
- Implement and manage various pixels and tags on client websites, including JavaScript and static image pixels.
- Work with clients and client service teams to understand KPIs and translate desired KPIs into technical requirements.
- Provide instructions for setting up post-backs in Mobile Measurement Platforms (MMPs) and utilizing pixels to collect event-specific data.
- Collaborate with engineers to develop new pixel and tag products and enhance their functionality.
- Bachelor's degree in Computer Science, Information Technology, or a related field.
- 5+ years of experience with web tag management in Google Analytics or equivalent.
- Proficiency in Google Analytics setup, including tracking code implementation, goal configuration, and data filtering.
- Experience with Google Tag Manager for streamlined tag implementation and management.
- Familiarity with other Google tools, such as Google Search Console and Google Data Studio.
- Hands-on experience implementing and troubleshooting pixel implementation across various site environments and tag management platforms, such as GTM and Tealium.
- Strong understanding of digital ad trafficking processes, ad serving technologies, and industry standards.
- Excellent problem-solving skills and a drive to see projects through to completion.
- Experience with ad servers, such as DoubleClick or Innovid.
- Knowledge of programmatic advertising platforms, including DSPs and SSPs.
- Experience with HTML, JavaScript, and CSS.
Kimberly-Clark offers a comprehensive benefits package, including medical, dental, and vision coverage options, flexible savings and spending accounts, diverse income protection insurance options, and additional programs and support for education, adoption, relocation, and childcare.
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