Marketing Operations Expert
hace 6 días
About Us
At AgileEngine, we believe in providing our employees with opportunities for growth and development. Our team is passionate about creating innovative software solutions that change the lives of millions. If you're looking for a challenging environment where you can learn and experiment every day, we'd love to hear from you
Job Description
We are seeking an experienced Marketing Operations Manager (Senior/Lead) to join our team. As a key member of our marketing operations team, you will be responsible for developing and executing multi-channel marketing campaigns targeting warm leads and existing contacts. You will also manage and optimize marketing automation tools to support nurturing campaigns and ensure CRM systems are integrated and updated to track audience engagement effectively.
Responsibilities:
- Develop and execute multi-channel marketing campaigns to target warm leads and existing contacts.
- Monitor and optimize campaigns to ensure high engagement, conversion rates, and ROI.
- Manage and optimize marketing automation tools to support nurturing campaigns.
- Ensure CRM systems are integrated and updated to track audience engagement effectively.
- Use data analytics to create detailed audience segments for targeted marketing strategies.
- Conduct A/B tests to refine messaging, timing, and delivery for maximum impact.
- Create dashboards and reports to track campaign performance and identify improvement areas.
Qualifications
- 3-5 years of experience in marketing operations, campaign management, or related roles.
- Proficiency in marketing automation platforms and CRM tools.
- Strong analytical skills with experience in data-driven decision-making.
- Excellent project management and organizational abilities.
- Exceptional written and verbal communication skills.
- A customer-first mindset with a keen understanding of the buyer's journey.
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