Content Insights Manager
hace 1 semana
At NBCUniversal, we're seeking a highly skilled Content Insights Manager to join our Strategy & Insights team. As a key member of our team, you will be responsible for leading the Content Insights function for all Latin America, providing strategic recommendations to improve audience performance across the region.
Key Responsibilities:- Partner with the Director, Audience Insights to develop and implement content insights strategies.
- Collaborate with content, marketing, and creative teams to provide insights-based recommendations.
- Supervise, train, and mentor Content Insights Coordinators.
- Develop and maintain reports and dashboards using syndicated research data, first-party data, and data visualization software.
- Analyze audience behavior to optimize user experience and content discovery.
- Proactively foster an audience and data-centric mentality among peers.
- Manage relationships with key data partners in the region.
- Fluency in English and Spanish (both written and verbal), Portuguese is a plus.
- Bachelor's degree in business, advertising, communication, data analytics, economics, management information systems, marketing, mathematics, media, or statistics, preferred.
- 5+ years of relevant research/insights experience required, media preferred including TV, cross-platform, agency or consumer research (content insights is a plus).
- 3+ years of managerial experience.
- 2+ years of experience supporting a TV network group preferred.
- Advanced knowledge in Microsoft Excel and PowerPoint.
- Advanced knowledge in Data Visualizations tools (such as Tableau and PowerBI).
- Must be willing to work in Argentina or Colombia.
- Must be 18 years or older.
- Must have unrestricted work authorization to work in the countries where the position will be located.
- Must be covered by Solutions, NBCU's Alternative Dispute Resolution Program.
- Must be willing to submit to a background investigation.
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