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Digital Acquisition Manager
hace 1 semana
About BlueThrone
Our ExpertiseWe specialize in transforming mobile apps into market leaders, boasting over 50 million downloads.
We excel in an environment that values agility, growth, flexibility, creativity, and measurable results.
The RoleWe are seeking a highly skilled Mobile User Acquisition Manager to join our Growth Team.
In this role, you will take full ownership of user acquisition campaigns across various platforms, ensuring we attract high-quality users at the lowest possible cost.
- You will manage campaigns across our expanding portfolio of mobile apps, working in close partnership with marketing, product, and data teams to develop strategies that fuel long-term growth.
- You'll be at the forefront of our app scaling efforts, using data-driven insights to optimize campaigns, test new ideas, and ensure we are consistently maximizing Return on Ad Spend (ROAS) and keeping Cost Per Install (CPI) as efficient as possible.
- Plan, execute, and optimize mobile user acquisition campaigns across platforms such as Facebook, Google, TikTok, and Apple Store.
- Analyze and optimize campaigns using tools like SQL, MetaBase, and Excel.
- Cross-functional collaboration with the Growth Team, including product managers, designers, and data scientists.
- Experiment and test creatives, landing pages, and audience segments to drive improved performance across user acquisition channels.
- App Store Optimization (ASO): Implement and track strategies to improve app visibility, rankings, and conversion rates in the app stores.
