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Marketing Assistant

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Buenos Aires, Buenos Aires C.F., Argentina Citi A tiempo completo

About the Job: We are seeking a talented individual to join our team as a Marketing Assistant - Lead Generation. In this role, you will be responsible for developing and executing lead generation strategies, managing targeted lead lists, analyzing and reporting on lead generation metrics, and creating SEO-optimized content. If you have a passion for digital marketing and lead generation, we encourage you to apply.

Key Responsibilities:

  • Develop and execute lead generation strategies to drive high-quality leads into the sales funnel
  • Create and manage targeted lead lists using tools like ZoomInfo, LinkedIn Sales Navigator, and Apollo.io
  • Analyze and report on lead generation metrics using Google Analytics, HubSpot, or similar CRM tools to refine strategies and improve ROI
  • Plan, create, and schedule engaging content across platforms like Instagram, LinkedIn, TikTok, and Facebook
  • Design basic visuals and short videos/reels using tools like Canva or Adobe Creative Suite to enhance social media presence
  • Perform on-page SEO optimization for Shopify stores, including meta tags, alt text, and site architecture
  • Create SEO-optimized content such as product descriptions, blogs, and landing pages that align with the brand voice and target audience

Requirements: 3+ years of experience in lead generation and digital marketing, proven expertise in building and managing sales funnels and customer journeys, proficiency in lead generation tools like ZoomInfo or Apollo.io, detail-oriented with excellent analytical and problem-solving skills, strong social media management and basic design skills (e.g., Canva, Hootsuite), and experience working in the packaging or restaurant industry is a plus.