Product Manager Oncohematology

hace 6 meses


Buenos Aires, Argentina ABBVIE A tiempo completo

Lead the comprehension of patient experience insights and develop the Patient Journey to focus the Brand Team & IFT on the delivery of patient-centric strategies including CLM engagement and customization within AbbVie business code of conduct, policies and all applicable laws and regulations. Understand the business drivers, work proactively at the Brand Team developing initiatives and guarantee the unseal execution at the IFT level to capture the brand potential.

MAJOR RESPONSIBILITIES
- Collaborate with Brand Team and In-Field Team members, facilitate cross-stakeholder discussions (with Health Care Professional (HCP) and non HCP stakeholders) and synthesize the insights gained to identify target segments, to determine brand positioning, to drive Close Loop Marketing engagement and customization and to populate Brand Plan Insights Chapter.
- Secure input and cross stakeholder viewpoints in order to develop a robust and accurate Patient Journey; propose strategic objectives for the Brand Team review based on Patient Journey findings and challenge and critique Brand Team strategies in order to ensure patient-centricity.
- Ensure all functional deliverables are consistent with branding and deliver emotional messages aligned to Brand Story.
- Guide the design and implementation of all marketing activities and include innovative marketing tactics, traditional and non-traditional partnerships, multi-channel opportunities and multi-stakeholder initiatives in order to meet strategic brand objectives.
- Ensure all in-field materials, strategies and tactics are aligned in order to drive momentum of strategic brand objectives.
- Lead the relationship with medical societies & local kol’s
- Lead the development of marketing inputs to Strategic Brand Plan, consolidate the 1-year Tac-tical Brand Plan and coordinate preparation of the Long Range Plan to drive brand success.
- Monitor brand KPIs, manage budget and brand, track ROI measurements for all marketing activities in order to achieve or exceed brand plan objectives.
- Ensure Brand Team Members contribute to the development of the Brand strategy through the Brand Planning process in line with strategy defined by Global Brand Team, and ensure adequate involvement of multiple functions as relevant for the Brand objectives.
- Continuously encourage Brand Team members’ collaboration and foster team spirit. Take accountability and responsibility for Brand Team activities and processes (organize / chair / facilitate Brand Team meetings)
- Bachelor’s degree or equivalent
- Relevant experience (>=5yrs) with proven track record of success in marketing within multinational biotech/niche pharmaceutical industry
- Ability to translate strategies into actionable and realistic marketing actions
- Ability to lead, motivate and coordinate cross functional teams
- Solid working knowledge of healthcare environment and evolving landscape
- Solid knowledge of strategic and tactical marketing principles and techniques including digital knowledge
- Ability to translate strategies into actionable and realistic marketing actions



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