Brand Manager

**Overview**

**We Are PepsiCo**
- PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world. PepsiCo generated more than $79 billion in net revenue in 2021, driven by a complementary beverage and convenient foods portfolio that includes
**LAY’S ®️, DORITOS ®️, CHEETOS ®️, GATORADE ®️, PEPSI ®️, QUAKER ®️** and more. PepsiCo's product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.

Guiding PepsiCo is our vision to Be the Global Leader in Beverages and Convenient Foods by Winning with PepsiCo Positive (pep+). pep+ is our strategic end-to-end transformation that puts sustainability and human capital at the center of how we will create value and growth by operating within planetary boundaries and inspiring positive change for planet and people.

Our employees drive our culture. No two days are the same; we are dynamic and full of passionate teams that embrace new ideas through our collaborative spirit. At PepsiCo, we know that our company can only succeed when our associates and the society we serve flourishes. We are committed to fostering a diverse workforce by creating a collaborative, equitable and inclusive space where everyone, regardless of what we look like, where we come from or who we love, has a voice. At PepsiCo we create a Space to be y( )u.

**Join PepsiCo, dare to transform.**
- Responsible for developing & executing Pepsi Communication Marketing strategy
- Brand PSP & AOP
- Marketing Calendar execution - Communication.
- Support with solid analysis and know-how every Mkt Mix initiative
- Lead brand interactions and relationship with ABI

**Responsibilities**

**Your Impact**

As Brand Manager your scope will consist of:

- Responsible (alongside Mktg Mgr) for the developing and execution of the AOP assuring global / regional alignment within the Pepsico Operating Model
- Responsible for Bottlers alignment to assure flowless execution.
- Responsible of advertising development process (from brief to execution)
- Develop and support with insightful analysis Pepsi product/packaging development
- Develop brand price strategy proposal developed together with finance, sales & bottler
- Lead innovation project management
- Lead innovation project developments (from opportunity to development)
- Responsible for 360 brand business activation (from plan to market execution)
- Responsible for the media planning management (Key Contact)
- Responsible for the PR agency management (Key Contact)
- Lead consumer research agenda by including local analysis, ad hoc consumer research
- Responsible for executing & monitoring brand marketing budget
- Coaching and mentoring junior team members
- Responsible for monitoring competitors activities
- Evidence high standard teamwork behavior and cooperation among marketing team
- Responsible for providing consumer insights to regional management.

**Qualifications**

**Who Are We Looking For?**
- Experience:

- Brand management experience.
- Solid business background
- Advertising development experience
- Regional Scope (Pepsi Argentina, Uruguay, Bolivia y Paraguay).
- Knowledge and dominance of all marketing drivers (prod development, adv, media, promotions and trade)
- Knowledge of consumer and market dynamics.
- Product innovation skills
- Strategic thinking, / conceptualize the business/brand.
- Adaptability to work within a flexible and innovative culture.
- Language, multicultural and social exposure (english is a must)
- Team player and builder
- Communication and influencing skills
- Project Management experience
- We are an equal opportunity employer and value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We respect and value diversity as a work force and innovation for the organization.