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Manager Brand Communications Fashion
hace 4 meses
Purpose & Overall Relevance for the Organization:
- Plan and execute the Lifestyle (Originals & Sportswear) Communication strategy and ensure consistent execution through integrated plans across all communication channels supporting brand and category objectives.- Key Responsbilities:
- Plan, coordinate and execute the communication strategy for Argentina aligned with global priorities and local moments to maximize the brand voice and positioning.
- Drive the consolidated approach alignment with x-functional departments and categories and Brand Communications team to facilitate execution of marketing initiatives, overseeing all creative output across the adidas brand in all marketing channels to guarantee aligned activation
- Drive the execution of all communication campaigns
- specific to dedicated category to ensure that all projects are OTIF
- Manage marketing working budget to ensure all implementations comply with approved plans following investment behind global priorities and local moments.
- Brief and manage internal/external cross-functional teams and agencies in other to align, plan and execute campaigns covering every consumer touchpoint in the adidas ecosystem.
- The Brand Communication Manager leads: Media Plans, PR Plans, Partner Activations, Shootings, Brand Events, Partnerships, etc.
- Key Relationships:
- Internal teams: Local Marketing, Regional BU, Digital activation, Newsroom.
- External teams: Media Agency, PR Agency, Production companies, Events agencies, Partners and Media.
- Requisite Education and Experience / Minimum Qualifications:
- Marketing or communication degree.
- 5 years’ experience in brand communication and marketing, executing integrated comms plans and leading multiple teams.
- Experience in fashion / luxury related brands (desired).
**_Búsqueda laboral equitativa_**
- El empleador sólo podrá solicitarle la información estrictamente necesaria para el desempeño del trabajo que se ofrece._
- Ley N°6471_
AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE’S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.
COURAGE: Speak up when you see an opportunity; step up when you see a need..
OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
INTEGRITY: Play by the rules. Hold yourself and others accountable to our company’s standards.
RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.
**ADIDAS CELEBRATES DIVERSITY, SUPPORTS INCLUSIVENESS AND ENCOURAGES INDIVIDUAL EXPRESSION IN OUR WORKPLACE. WE DO NOT TOLERATE THE HARASSMENT OR DISCRIMINATION TOWARD ANY OF OUR APPLICANTS OR EMPLOYEES. WE ARE AN EQUAL OPPORTUNITY EMPLOYER.**
***
- JOB TITLE:
- Manager Brand Communications Fashion- BRAND:
- adidas- LOCATION:
- Martinez- TEAM:
- Marketing & Communications- STATE:
- B- COUNTRY/REGION:
- AR- CONTRACT TYPE:
- Full time- NUMBER:
- 511752- DATE:
- May 21, 2024
