Digital Market Research Analyst

hace 3 días

Munro, Argentina Unilever A tiempo completo

**Background / Context**:Digital is changing everything about how consumer goods companies go to market. At Unilever we were at the front of the media revolutions in print advertising in the 1890s, in Radio in the 1930s and in TV in the 1960s. Now we intend to be at the front of the digital revolution. At the heart of our response to this Digital Revolution is our People Data Centres - delivering powerful game changing insights and facilitating one billion relationships with consumers. We need to blend social data with consumer contact centre data with CRM data with search data with ratings & reviews data and so much more. This will allow incredible insights and precision marketing. You can read more about our ambitions in the latest edition of the Harvard Business Review and you can see for yourself with our acquisition of the Dollar Shave Club that our company is investing hugely in this space. We need people with passion for digital and analytics, who are not afraid to break convention and want to be a revolutionary within our business.

**Role Description**:The “Digital Market Research Analyst” role will be part of the local market Front Office PDC team, and will be responsible for analysing a wide range of data to help inform marketing, brand and business strategies. They will ensure that internal briefs are translated into analytical projects and will be responsible for ensuring the analysis is relevant for their specific category or market.

They will be comfortable using a wide range of analytical tools to help with their analysis, and be familiar with both digital data such as social listening and search right through to traditional business data such as penetration and brand equity. The individual will be responsible for providing quantitative and qualitative analysis and insight on PDC projects, whilst working alongside specialist analysts in the speciality hubs where required. As such they need to be comfortable working on their own analytics projects and also be able to work with specialist experts on larger, more complex briefs.

**Responsibilities**:

- **Primary Responsibilities**:

- Translate internal briefs into analytical projects (to include refining the initial brief and asking the ‘right questions’, working through potential hypotheses and storyboarding the output)
- Conduct analysis using in-house analytics tools, and be comfortable analysing a range of social listening and business data.
- Building and testing basic queries on in-house social and search data tools
- Building and maintaining dashboards for internal customers using internal visualisation tools
- Provide qualitative and quantitative analysis and insight to inform business strategy, marketing and brand strategies, digital marketing content and strategy, communications and new product development
- Synthesising data and analysis into impactful, action-orientated reports for internal stakeholders
- Able to communicate the key findings and insight to senior stakeholders and peers both conversationally and in formal presentation style
- Monitor progress of deliverables and actively work with delivery analysts in the speciality hubs where required on complex briefs - primary responsibility will involve a high degree of communication with a PDC Insight Analyst / Storyteller, who will not be co-located
- Maintain knowledge of previous analysis to avoid duplication and to share learnings from relevant past projects
- Arrange a follow-up meeting with internal customers after they have received their analysis to ensure that it has been helpful and document any scope for improvements to the service

**Essential Skills / Capabilities**:

- Deep entrepreneurialism & a passionate “get-up-and-go” attitude. A clear demonstration of a “founder’s mindset”, ideally with some experience of creating something from scratch with little direction.
- Experience in an analytical role and providing insights and recommendation based on analysis
- Experience of exploitation and usage of structured data (not unstructured data)
- Some experience of using analytical tools
- Some experience of social listening / social media - in particular analysing and reporting consumer behaviours and social trends
- Some data modelling or query building experience
- Experience of “storytelling” in a corporate context, and crafting clear, compelling messaging
- Some experience of leadership skills, and a business focus / orientation - part of the role will be to develop the business engagement creating and developing relationships with Brands and Categories, up-selling and cross-selling the services / capabilities of the PDC
- Fluent English

**Desirable Skills / Capabilities**:

- Experience of digital marketing - including campaign optimisation
- Experience of understanding business questions and writing appropriate briefs
- Experience of social analytics or NLP tools
- Some experience of Panel and Sales data - in particular analysing and rep

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